UAE-based telecommunications company Etisalat has added seven HD channels from broadcaster MBC to its eLife TV network.  “At Etisalat, we always aim to provide the most engaging, refreshing and relevant content for our eLife customers. These new HD channels, which are available for eLife subscribers, will further enrich our HD line-up, offering a truly unparalleled viewing experience. The majority of these channels from MBC are amongst the top 10 most popular channels on the network, so we are confident this gesture will be well-received by our valued customers", said Rashed Majed Alabbar, vice-president of product marketing for Etisalat.

Emirates Business 24-7 reports that television advertisement rates for local Arab programmes telecast in the region are 15 to 25 per cent higher during Ramadan than the rest of the year, according to several media buyers.