McDonald's | mediaME

Olympic Committee implements strict advertising guidelines to protect official sponsors

Sun, 2012-05-13 09:47 - By

Advertising Business, Advertising News, Announcement, Events, Advertising, ad guidelines, AdAge, Adam Glass, Coca-Cola, Davenport Lyons, London Olympics, McDonald's, protect official sponsors, The International Olympic Committee

The International Olympic Committee is implementing a strict advertising policy in order to protect the 53 official sponsors and Olympic partners from unauthorized advertising. Combining the words "games" or "2012" with other words, including "London," "summer" or "sponsors," could breach the rules, which carry fines of up to 20,000 pounds.

McDonald's | Report cards

Mon, 2012-04-16 09:34 - By

editor

Outdoor, U.A.E., Food, Ali Marashi, Bechara Mouzannar, Clevin Antoa, Jad Mouhawej, Leo Burnett Dubai, Maha Khawaja, Marwan Chahine, McDonald's, Nic Chidiac, Peter Bidenko, Rasha Alazem, Report cards, Sylvia Trinidade, Tariq Ayass

Advertising Agency: Leo Burnett Dubai

Chief Creative Officer: Bechara Mouzannar

Cannes Lions announces Tham Khai Meng as 2012 film and press jury president

Tue, 2012-01-10 09:23 - By

editor

The Cannes Lions International Festival of Creativity is pleased to announce that Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, will head up both the Film and Press Juries at the 59th Festival, taking place in Cannes, France, 17-23 June 2012.

McDonald's | Filet-O-Fish

Tue, 2011-11-29 10:23 - By

editor

Print, Saudi Arabia, Food, Filet-O-Fish, Flavio Zanni, Leap Studios, Leo Burnett, McDonald's, Mohammed Bahmishan, Thamer Farsi, Thierry Chehab

Advertising Agency: Leo Burnett, Jeddah

Creative Directors: Flavio Zanni, Mohammed Bahmishan

Apple brand tops world’s most valuable brands, overtaking Google for top spot

Mon, 2011-05-09 08:37 - By

editor

Announcement, Digital Media, Media Business, Report, Media, apple, Bloomberg, Google, IBM, iMac, iPad, iPhone, McDonald's, Steve Jobs

Bloomberg reports that Apple Inc. has overtaken the search engine giant Google to become the world’s most valuable brand, climbing 84% in the past year to reach $153.3 billion, while Google has lost 2%, now reaching a value of $111.5 billion. IBM has climbed 17% to become the third most valuable brand ahead of McDonald’s.

McDonald's first regional campaign from Leo Burnett Dubai rolls-out

Mon, 2011-02-14 10:42 - By

editor

Advertising Business, Advertising News, Announcement, Advertising, iPod Touch, Kamal Dimachkie, Leo Burnett, Leo Burnett Dubai, MacBook Air, McDonald's, Tell your Big Mac Story, Yousif Abdulghani

The second part of Leo Burnett Dubai's first campaign for McDonald's broke yesterday with the TVC 'Chant' to run for three weeks across the UAE, KSA, Kuwait, Qatar, Oman and Bahrain.

McDonald's | Potato

Sat, 2010-10-23 16:17 - By

editor

Print, U.A.E., Food, AdsOfTheWorld, Cesar Bautista, Firos Malaydan, FP7 McCann, Georges El Hoyek, Javaid Siddiqui, Kamlesh Shanka, Mazen Sous, McDonald's, Paola Mounla

Advertising Agency: FP7 McCann, Dubai
Creative Director: Georges El Hoyek

McDonald's | Tomato

Sat, 2010-10-23 16:16 - By

editor

Print, U.A.E., Food, AdsOfTheWorld, Cesar Bautista, Firos Malaydan, FP7 McCann, Georges El Hoyek, Javaid Siddiqui, Kamlesh Shanka, Mazen Sous, McDonald's, Paola Mounla

This campaign by FP7 McCann in Dubai emphasizes the high standards and quality that McDonald’s "employ". The funny series of advertisements shows the CVs of a Potato, Tomato, Lettuce, Beef and Chicken that are all hand-picked with care and "hired" for their freshness, purity and for conforming with highest standards.

McDonald's | Pure Beef

Sat, 2010-10-23 16:09 - By

editor

Print, U.A.E., Food, AdsOfTheWorld, Cesar Bautista, Firos Malaydan, FP7 McCann, Georges El Hoyek, Javaid Siddiqui, Kamlesh Shanka, Mazen Sous, McDonald's, Paola Mounla

Advertising Agency: FP7 McCann, Dubai
Creative Director: Georges El Hoyek

McDonald's | Pure Chicken

Sat, 2010-10-23 16:08 - By

editor

Print, U.A.E., Food, AdsOfTheWorld, Cesar Bautista, Firos Malaydan, FP7 McCann, Georges El Hoyek, Javaid Siddiqui, Kamlesh Shanka, Mazen Sous, McDonald's, Paola Mounla

Advertising Agency: FP7 McCann, Dubai
Creative Director: Georges El Hoyek