Deloitte's has released its annual media predictions report at the Qatar ICT Conference & Exhibition (QITCOM). According to the report, the traditional advertising sector will grow by only 5%, while online branding will increase by 50%. "There is a lack of audience measurement systems in the Middle East that, as in other markets, allow advertisers to assess the reach and impact of their advertisements through traditional mediums. Digital platforms on the other hand, offer a more quantifiable return on investment," said Santino Saguto of Deloitte Middle East.