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MediaCom has been named as Eithad Airways's global media agency partner following a three-month competitive review. It will manage the media strategy, above-the-line media planning and buying and online display planning and buying.


WPP agencies MediaCom and Media Insight are to merge under the MediaCom brand. The decision will see the creation of a larger media network with combined operations in Beirut, Riyadh, Casablanca and headquarters in Dubai.

BPG Media, a regional leader in media planning and buying services and Maxus, GroupM's fast-growing global marketing and media services agency, have formed a strategic alliance to offer best in class media solutions.