Mediacom

MediaCom wins global Etihad Airways account 2012

Mon, 2012-02-27 08:29 - By  

MediaCom has been named as Eithad Airways's global media agency partner following a three-month competitive review. It will manage the media strategy, above-the-line media planning and buying and online display planning and buying.

TV viewership is not static, it's dynamic, says Mindsight

Wed, 2011-02-09 08:59 - By  
The ongoing civil unrest in Egypt has had a profound effect on the TV viewership patterns, not just locally in Egypt, but across the Arab world.

MediaCom and Media Insight merge

Sun, 2010-06-27 10:55 - By  


WPP agencies MediaCom and Media Insight are to merge under the MediaCom brand. The decision will see the creation of a larger media network with combined operations in Beirut, Riyadh, Casablanca and headquarters in Dubai.

BPG Media and Maxus in strategic alliance: BPG Maxus

Mon, 2010-03-22 09:51 - By  


BPG Media, a regional leader in media planning and buying services and Maxus, GroupM's fast-growing global marketing and media services agency, have formed a strategic alliance to offer best in class media solutions.

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