Mediaedge:cia | mediaME

BPG Media and Maxus in strategic alliance: BPG Maxus

Mon, 2010-03-22 09:51 - By

Media Business, Media, Avi Bhojani, BPG Group, BPG Media, GroupM, Kelly Clark, Maxus, Maxus Worldwide, Mediacom, Mediaedge:cia, Mindshare, Satish Mayya

BPG Media, a regional leader in media planning and buying services and Maxus, GroupM's fast-growing global marketing and media services agency, have formed a strategic alliance to offer best in class media solutions.

Team Young and Rubicam tops list at Jordan Advertising Awards 2009

Sun, 2009-10-11 07:55 - By

editor

Advertising Business, Advertising, ArabAd, ASDA'A Burson-Marsteller, IAA-Jordan, Intermarkets, Jordan Advertising Awards 2009, Mediaedge:cia, MediaScope, MENACOM, Objects, Polaris, Sharif Abu Khadra, Team Young & Rubicam, Wunderman

The Holding Group rebrands as MENACOM

Mon, 2009-09-28 06:29 - By

editor

Announcement, Media, ASDA'A Burson-Marsteller, Intermarkets, Joseph Ghossoub, Massimo Costa, Mediaedge:cia, MENACOM, Partnership, Polaris, Tattoo, The Holding Group (THG), WPP, Wunderman, Young & Rubicam Brands

Dubai Metro advertising bookings rise by 30%

Thu, 2009-09-10 09:50 - By

editor

Advertising Business, Transport & Tourism, BPG Media, Dubai Metro, eepak Goyal, Gulf News, Landmark Group, Mediaedge:cia, Satish Mayya

Business 24|7 reports that advertising bookings on Dubai Metro media have risen leading to a 30% increase in the past few days since the Metro launch. "We have seen additional interest from our clients and some have been planning for months in advance," said Satish Mayya, COO of BPG Media.

Mediaedge:cia launches 'MEC Access' in Middle East

Sat, 2008-10-18 18:52 - By

editor

Media Business, Media, Charles Courtier, Joseph Ghossoub, Leena Kewlani, Mark Warne, MEC Access, Mediaedge:cia, Mohan Nambiar, The Holding Group, THG, WPP Group, Yves-Michel Gabay

Mediaedge:cia (MEC), the leading global media agency, launched a new specialised sport, entertainment and cause marketing business division in the Middle East, known as MEC Access.

Ad industry to slowdown, shifting from 'Very Fast' to just 'Fast'

Thu, 2008-10-16 11:07 - By

editor

Announcement, Advertising, Advertising Expenditure, Joseph Ghossoub, Mediaedge:cia, The Holding Group, THG

The Khaleej Times reports that the advertising industry in the the Middle East will see its growth shifting from "the very fast to fast" mode in the coming months as the global financial melt-down starts impacting the regional economies, industry leaders said.

Mediaedge:cia introduces a specialised department dedicated to optimising TV media planning and implementation

Sun, 2008-03-09 14:20 - By

editor

Product Launch, Advertising, Bhaskar Khaund, MEC, Mediaedge:cia, Yves-Michel Gabay

Mediaedge:cia (MEC), a leading global communications planning and implementation agency, has introduced a specialist TV division that will be dedicated to handle all TV media planning and implementation in order to promote consumer brands more effectively.

Mediaedge:cia raises bar in online advertising with dynamic new team

Mon, 2007-12-17 17:41 - By

editor

General, Advertising, MEC, Mediaedge:cia

Mediaedge:cia (MEC), a global communications planning and implementation agency, aims to raise the bar in the Middle East's rapidly-growing online advertising market with the announcement of a dynamic new management team for its online division.

MEC establishes 'MediaLab' to support MENA campaigns

Wed, 2007-06-27 04:48 - By

editor

Product Launch, Media, MEC, Media Lab, Mediaedge:cia

Media Lab - Mediaedge:cia's (MEC) core consumer insight and ROI division - has been established in the Middle East and North Africa to add further value to client campaigns.

Leading communications planning & implementation agency MEC to handle Canon Middle East business

Tue, 2007-05-08 11:08 - By

editor

Media Business, Media, Canon, MEC, Mediaedge:cia

Leading Communications Planning & Implementation Agency, Mediaedge:cia (MEC) MENA, has won a competitive six-way pitch to become Canon Middle East's media handling agency for 2007.