More than a third of business and marketing executives are looking for arguments to operate a change in the way their company works, a spot poll of the 210 delegates at the 2010 OMD Predicts conference has shown. Another third admitted to seeking inspiration to perform better.

OMD, the media agency network, is staging its third OMD Predicts conference in Dubai, with the ambition of providing local marketers and communications specialists strategies to renew with growth.