McCollins Media, a Dubai based full service communications agency, is set to create history by creating 'The Longest Facebook Wall in the World'. The aim is to highlight the onset of Social Media Marketing and its importance in brand communications. It will build a Facebook application adhering to guidelines on the Facebook connect platform. This will be deployed on a web interface, where users can give permission to use their profile pictures and basic information. At the end of two months, McCollins will achieve new heights by flying a life size print all over Dubai in a helicopter.