Effective Measure, a leading provider of digital media planning solutions in emerging markets, today reported the latest data on LinkedIn’s growing reach into the Middle East North Africa (MENA), with over 60 percent of its audience in February identified as a Connector, Salesperson and Early Adopter. This data, featured on Effective Measure’s industry-standard market intelligence tool, OpenView, highlighted the emergence of a proactive, digital-savvy audience segment, with an affinity to socialize and expand networks in the Middle East professional landscape.

AudienceME, a digital media advertising firm, announced the launch of a new performance based initiative to augment its current offering. Starting April 1st, AudienceME will offer performance based advertising across thousands of websites to regional Middle East marketers through the use of Real Time Bidding (RTB) technology.

United Broadcast and Media Solutions (UBMS), one of the leading pro-video and broadcast equipment distributors in the Middle East and Africa, is proud to introduce Phonak Communications to the region.

With the remarkable increase over the past few years in Internet penetration in the Middle East and North African regions and with the rapid growth of Social Network awareness, the region has been significantly placed on the map of major technology companies.

After successful tests in Europe, MediaCell, a revolutionary development for passive radio audience measurement, is now being deployed in the Middle East and North Africa region.

Effective Measure, a leading provider of digital media planning solutions in emerging markets, has reported the latest data on its growing Internet population footprint, with 95.3 million users across 19 countries featured in the MENA segment of its industry-standard market intelligence tool, OpenView, in the month ending January. This data revealed a steady week on week growth of 1.06 percent from January to February, highlighting the promising development of Internet consumption in the region.

ZeroWire Labs, a leading software Vibe, of a unique sports application for BlackBerry smartphones. The app dynamically enriches the Home screen with continuous updates from a user’s preferred sports team, and provides fans with the ability to interact through in-app chats and polls.

The Middle East and North Africa (MENA) region has successfully joined the social media revolution. With a cohort of young adults who are both multilingual and technology-savvy, the region has seen a significant rise in social media applications and networks, whether for social, commercial, or political purposes. The private sector is making diligent use of social media to reach key audiences and improve brand and marketing efforts; experts from Booz & Company provide strategieson how governmentscan do the same.