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The report focuses on monthly ad spend analysis for first half (H1) of 2011, analysis by media type, spending by the top brands and more. Further detailed analysis, with charts and tables, is available for download (27-page document). Download H1 2011 Ad spend Analysis Report.

Pan Arab Research Center (PARC) has revealed that advertising expenditure for the first half of 2011 was around $5.85 Billion, which resembles a 4% drop from the same period last year.
The report focuses on: