Sony expects a 15% to 20% growth in its $180 million content creation business in the MENA region due to regional demand for cheaper motion picture equipment."Within our content creation business, we see growth in this region, on average over the last three or four years, of about 15 per cent per year," said Rob Sherman, the managing director for Sony Professional Solutions in the Middle East and Africa. "Next year, we see a lot of good projects coming in the content creation area. And we want to grow that."

Ipsos has launched an online panel in Saudi Arabia, as part of its plan to set up several online panels in the MENA region. The next two panels are set to launch in Egypt and the United Arab Emirates this year. The panels will be run by Ipsos Interactive Services, which is led by director Nader Kobeissi. “Our ultimate goal is to build our own panels for all the markets in which Ipsos operates and thus ensure equal data quality among the different countries,” said Kobeissi.