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Jumana Twal, the founder and CEO of Bidaya Corporate Communications, first started her career in the PR industry in 1991, when tools, resources and experience in Jordan were scarce and almost nonexistent. mediaME spoke to Jumana about the evolution of public relations in Jordan, its role, the effect of mass communications technology on traditional media and public relations and much more.
The Middle East Public Relations Association (MEPRA) announced that Bidaya Corporate Communications has joined the association to be the first Jordanian full member.
MEPRA, the Dubai Media City-registered industry association, is looking towards establishing chapters in a number of Middle East countries, including Saudi Arabia, Bahrain and Egypt.