A first look at this ad might not explain the concept behind it, but a closer inspection reveals that the continues usage of full stops, right after each word, aims tohighlight the power of the Mercedes-Benz BAS Plus safety system. It provides you with a "Full Stop".

Creative Agency: Marcom, Egypt
Creative Director: Tamer Serag El Din
Creative Team: Rania El Kest, Karim A. Yusuf, Ayman Salah El Din

Creative Agency: Marcom, Egypt
Creative Director: Tamer Serag El Din
Creative Team: Rania El Kest, Karim A. Yusuf, Sarah Khanna, Ahmed El Hefnawy, Ayman Salah El Din, Amr El Geddawy