Michael Nederlof

General Motors Co. appoints Carat as strategic global media partner

Mon, 2012-01-30 10:00 - By  

Aegis Group plc, one the world’s leading, focused media and digital communications groups, announced that Carat, which has its regional headquarters based in Dubai, has been appointed by General Motors Co. as its digital media partner, following a full agency review undertaken during the fourth quarter of 2011.

Aegis Media introduces Isobar into its Middle East and North African network

Thu, 2011-03-17 09:51 - By  
 
Isobar, the world’s largest digital agency network, is expanding into the Middle East and North Africa, in order to meet client demand for full service digital solutions.

Carat MENA bolsters its senior management in the Levant

Wed, 2011-03-02 10:18 - By  
 
 
 
Carat Middle East and North Africa, the fastest growing media agency in the region, has appointed Karen Hoyek as General Manager of the Levant who joins the agency after ten years working for Mediacom Beirut in a similar role.
 
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Solen appoints Carat to handle media buying and planning

Tue, 2010-11-23 21:01 - By  

Purveyors of confectionary, Solen, is launching its Ozmo brand into the Middle Eastern market and has appointed independent media agency, Carat to handle the media buying and planning. Founded in 1989, Solen is one of Turkey's largest brands producing over 200 confectionary products and exporting 70% of its production to more than 120 countries. The scope of work will be centred on a new TV campaign, due to launch in the Autumn of 2010 and focusing  on UAE, Saudi Arabia, Lebanon and Iraqi markets.


Carat MENA strengthens management, now ready to expand and take leading position in the market

Sun, 2010-08-29 09:37 - By  

Carat has bolstered its management in the Middle East by appointing Antonio Chedrawy as Regional Corporate Services Director and Swaminathan Janakiraman as the agency's Regional Media Buying Director, effective immediately. Michael Nederlof, CEO of Carat Digital MENA, will also become the region's Interim overall CEO and take up management of the network.


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