According to data released by Nielsen, apps are still the main way of accessing content on mobile devices, as the time spent on apps (versus mobile web browsers) has increased to 81% from 73% over the past year. The data revealed that the top five apps are Facebook, YouTube, Google Play, Google Search and Gmail, while the most dominant smartphone platforms are Android and iOS, accounting for 88% of downloads. Nielsen's data also indicated that the average time spent on apps per day has increased by two minutes to a total of 39 minutes a day. 

Mark Zuckerberg has told investors that transforming the social networking portal's mobile and advertising experience are top priorities in 2012. Integrating online apps more strongly into Facebook is also a major goal, he told hundreds of investors at an event that concluded the first week of Facebook's cross-country road-show to promote its highly anticipated IPO. Zuckerberg said Facebook's overall advertising business was gaining steam, with increased spending by most of advertisers. 

According to Larry Page, mobile is crucial to Google's advertising strategies. The Google co-founder told investors that mobile was quickly becoming the "backbone" of advertising during the company's first-quarter 2012 earnings call last week. According to recent studies, Google's overall share of U.S. mobile ad revenue reached 51.7% in 2011.

According to research by Marin Software, mobile will contribute 25% of total paid-search ad clicks by the end of 2012. This will have increased significantly, up from 12% in 2011. According to Marin Software, more consumers on mobile devices continue to click through ads at a higher rate when compared with desktop clicks. The study found that device adoption and consumer behavior are the leading factors contributing to the change.

According to Interpublic Group CEO Michael Roth, mobile technology is key to the advertising industry's future growth. “Our lives are blurring from a device standpoint, ”said Roth at an Ernst & Young meeting in New York on Tuesday. According to Roth, advertisers must keep an eye on mobile technologies and the advertising options they present.  

OSN has announced the launch of OSN Play, an online TV platform that allows viewers to watch the latest movies and series over the Internet on a variety of devices."OSN Play will allow customers to get the best out of their OSN subscription. It's a great way to put viewers in charge of their entertainment and experience the TV they love wherever and whenever they choose. OSN remains committed to being at the forefront of technological advancement and OSN Play will continue to expand to a wide range of digital devices in the coming weeks," said David Butorac, CEO of OSN.