According to Coca-Cola executives, mobile marketing strategy is key to Olympic campaigns, especially when it come to reaching younger consumers. “Mobile is at the heart of many teens' daily lives, connecting them with their family, their friends and their world,” said Kim Siler, mobile brand strategy, global connections at Coca-Cola Co. “Mobile, in turn, is at the heart and foundation of our strategy for London 2012, amplifying those connections with music, relevant content and movement."

According to a new Yankee Group study, the U.S.’s place at the forefront of mobile advertising is quickly coming to a close as ad dollars will increasingly flow to emerging markets, where mobile is the primary digital platform rather than the PC. Brazil, China, and India's mobile ad spend will grow sixfold to more than $6 billion by 2016. Meanwhile, U.S. mobile ad spending  will flatten to about half that amount in four years, while Europe will see even less expansion, as mobile ad revenue is not expected to rise considerably from the estimated $1 billion total of 2012.

According to new data from Rhythm New Media, mobile video advertising has increased by 22% quarter-over quarter. The company's new statistics reveal that 93% of advertisers are using in-stream mobile video, up from 76% in the fourth quarter of 2011. Industries that are gravitating towards mobile video in large numbers are the automobile industry and consumer packaged goods.

According to a new study by Nielsen, 24% of tablet owners and 11% of smartphone owners have clicked an ad they were viewing on their devices to learn more about the product or promotion. The study entitled “State of the Media: U.S. Digital Consumer Report” also found that 23% of tablet owners and 20% of smartphone owners made purchases via their devices.

According to Nielsen’s 'State of the Media: Consumer Usage Report', 51% of consumers said they have no problem with viewing advertisements on their mobile devices if it meant they were able to access content for free. Meanwhile, 58% of users said they didn't want the ad to remove them from the app. According to the report, most consumers currently opt for a combination of paid and free apps on their phones, with the average consumer having about 33 apps in total.