Following a competitive pitch against other publishers, Motivate Publishing have been awarded a new and expanded contract as the appointed publisher of Spinneys.

The current monthly magazine for Spinneys, Living in the Gulf, has been published by Motivate since 2000 but plans for 2008 will cover an increased number of publications which will enhance communications between Spinneys and their customers. Four new magazines will be launched during 2008 covering food, seasonal ideas, new products and outdoor living.

Commenting on the new agreement with Motivate, Spinneys CEO - Jannie Holtzhausen said 'Living in the Gulf has always been an important element in the way we at Spinneys communicate with our customers. In line with the growth in the number of Spinneys supermarkets, we plan to offer a wider choice of publications catering to our customers changing tastes and lifestyles. We are all looking forward to launching these new magazines with Motivate and continuing to work with them as our publishing partner.'

Ian Fairservice, Managing Partner of Motivate Publishing, said 'It's great that we will be working with Spinneys on these new and exciting titles and continuing our close relationship with the regions foremost chain of supermarkets. Spinneys took the lead in customer publishing through launching Living in the Gulf which remains today the only supermarket magazine in the Gulf. Internationally, the magazines of leading supermarkets have become recognised as influential media that reach a highly targeted readership and there is every reason to expect that Spinneys new magazines will follow this trend.'

Motivate Publishing has launched an Abu Dhabi edition of their flagship magazine title - What's On Magazine this month.

With Abu Dhabi, the nation's capital, undergoing such an exciting period of growth in the entertainment, art, culture, nightlife, tourism, sport and hospitality sectors, a dedicated What's On team will be tailoring a special edition of What's On every month of the nation's biggest selling monthly magazine to specifically meet the needs of Abu Dhabi-based readers and advertisers.

"We're delighted that What's On now has a dedicated Abu Dhabi edition' said Ian Fairservice, Managing Partner of Motivate Publishing. 'With an ever-increasing art and culture scene, the entertainment scene going from strength to strength and exciting events such as the Abu Dhabi Grand Prix to look forward to, What's On will be there every step of the way."

Motivate Publishing was founded in 1979 with the launch of What's On, the first magazine in the Gulf and after 27 years, What's On not only remains the region's No. 1 magazine for leisure, sports and entertainment but also is the UAE's biggest-selling monthly magazine according to BPA auditing. What's On is officially the largest selling monthly magazine in the UAE with an average monthly circulation of 48,306 copies (as per circulation returns filed with BPA for January - June 2007).