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According to Gulf News, a new initiative to raise awareness about the UAE’s fledgling industry, 22 Emirati and other locally produced films will be distributed and screened across the Middle East and North Africa region over the next five years.

Beyond ambition, persistence and talent, it is the ability to make films that will appeal to a general audience and holds the key to success, according to Norman B. Schwartz, Instructor, New York Film Academy.