According to a new survey commissioned by the Newspaper Association of America, consumers who read digital newspaper content respond to digital advertising well. The survey revealed that newspapers have a wide digital reach, with 60% of respondents saying they looked at an online version from a laptop or desktop in the last week, while 26% said they looked at an online version using a smartphone, and 12% looked at an online version using a tablet.

According to the results of an online survey by Ketchum Global Research & Analytics and IPSOS, UAE residents trust traditional media outlets like newspapers more than social media. When asked which media outlet they trusted most, 48% picked print. Only 16% chose Facebook and only 8% chose Twitter. The study conculded that although social media may be growing in the Middle East, users are more likely to trust information that comes from print media. 

Dubai Media Inc. (DMI) in association with Mohammed Bin Rashid Programme for Leadership Development on Sunday launched a campaign to recycle papers used by its affiliate newspapers.The initiative, which is part of the green paper draft to preserve the environment, will help save at least 30 per cent of papers used in the UAE, Emarat Al Youm reported.

Gulf News reports that Dubai Newspapers represented the single largest platform for UAE advertisers by pulling in a still substantial $478 million in the first six months of 2010. However, ads in English language newspapers in the UAE have dropped 13 per cent in the first six months of the year, and the overall numbers were only held up by a 20 per cent gain recorded by the Arabic newspapers. Television accounted for $75 million and was the only media platform to record growth over corresponding 2008 figures.

Arabian Business reports that a Qatari daily, Al Sharq, is calling for the boycott of Danish products following the reprinting of cartoons of the prophet Mohammed.