Although traditional stations still dominate the television braodcasting, about 10 regional Web television services have been launched as more viewers in the Arab world watch films and TV series online. "Web TV will completely revolutionize how video content is distributed and consumed," says Samer Abdin, the co-founder of Istikana. The number of regional web TV services is expected to increase, and change the television industry dramatically. "It's not that broadcasters are going to die, it's that they need to adapt," says Nick Grande, the managing director of ChannelSculptor, a television consultancy in Dubai.