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Nielsen Online
Wassim Mneimneh: Publishers adoption of third party measurement systems is still the biggest challenge
Tue, 2012-01-03 10:07 - By
Digital Media, Interview & Opinion, Media Business, Research, Advertising, Consulting & Research, Media, Buzz Metrics, Buzz Metrics Exchange, Facebook, mediaME, mediaME Forum, Nielsen Online, SiteCensus, Wassim Mneimneh
mediaME spoke to Wassim Mneimneh at the mediaME Forum. He is the Senior Online Manager at Nielsen Online. Wassim shares with us his views regarding the importance of third party measurement systems, currently available monitoring technologies, the utilization of these analytical tools in the Middle East and more.
UM Digital Boom Conference; Industry experts discuss the future of digital media in the region
Mon, 2010-10-11 08:33 - By
Media Business, Media, Ahmed Osama, andRania Elbakry, Coca Cola, Con O'Donnell, Diego Semprun, Digital Boom, Digital Republic, Google, Karim Khalifa, Mobinil, Nielsen Online, Omar Mandoor, Paul Katrib, Sarmady Communications, TE Data, Tim Baker, UM, Wael Fakharany, Wael Ghoneim
Media experts from around the region gathering in Egypt recently for the one-day Digital Boom conference organized by UM highlighted the importance of integrating online and offline disciplines to create successful brands stories.
Nielsen to launch television metering service in Dubai
Mon, 2009-03-09 23:55 - By
Emirates Business 24/7 Nielsen is embarking on a worldwide campaign to measure the reach and efficacy of different media that becomes a necessity in times of economic recession that the world is facing today. Nielsen Dubai will actively pursue these measures, utilizing Internet research and TV metering.
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