Nielsen and NM Incite have released their 'U.S. Digital Consumer Report'. According to the report's findings, Generation C (those aged 18-34, born between the launch of the VCR and the commercialization of the Internet) is taking their personal connection with each other and content to new levels, new devices, and new experiences like no other age group.

A recent study by NM Incite surveyed 1,865 adult social media users. The study observed Internet forums, blogs, Facebook and Twitter, as well as other social networking websites from March 31 to April 14th. The study revealed the reasons people add and remove friends from their social networking pages, and what social media sites are used for.