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Noura Abdulhadi
Apple’s iPad is the preferred choice of households that have tablets in Kuwait
Wed, 2012-04-18 11:08 - By
Analysis, Announcement, Digital Media, Report, Research, Electronics & Technology, apple, iPad, kuwait, Noura Abdulhadi, tablets, VIVA, WATANIYA, ZAIN
A new Arab Advisors Group’s survey of cellular users in Kuwait reveals insightful details on smartphones and tablets adoption and usage patterns. The survey probed general cellular usage habits, smartphones awareness in addition to tablets availability among cellular users in Kuwait. The Kuwait smartphone survey follows the three smartphone survey reports concluded in Jordan, UAE and Saudi Arabia.
News and Current Affairs channels have the highest average advertising rates among FTA satellite TV channels in the Arab World
Mon, 2011-04-18 17:42 - By
Advertising Business, Advertising News, Analysis, Media Business, Report, Research, Advertising, Media, Arab Advisors Group, Danya Nusseir, Mazzika, MBC Group, Melody Arabia, Melody Hits, Noura Abdulhadi
The peak average advertising rates of Free-to-Air satellite News and Current Affairs channels in the Arab World reaches US$ 5,419 for a 30-second advertisement aired between 21:00 – 22:00 KSA according to Arab Advisors Group's recent advertising rates analysis.
Governments continue to dominate terrestrial TV channels in the Arab World
Wed, 2011-01-12 08:31 - By
The history of terrestrial TV channels in the Arab World goes back to the early 1960s. Until the booming era of free to air satellite TV, terrestrial TV was the main source of entertainment and information for people in the Arab World.
News, movies and series channels have highest average advertising rates in Arab world
Mon, 2010-09-27 18:10 - By
Arab Advisors Group's analysis of advertising rates across 38 free-to-air satellite TV channels revealed that news and current affairs, general channels, movies and series channels have the highest average advertising rates amongst the FTA satellite channels in the Arab World. The average advertising rate for a particular time segment represents the mean advertising rate for a standard 30-second TV commercial spot (known as a TVC) in that time segment throughout the week.
News and current affairs channels have highest average advertising rates amongst FTA satellite channels in Arab World
Mon, 2010-09-27 09:57 - By
The average advertising rates of free-to-air satellite news and current affairs channels in the Arab world is US$ 5,219 for a 30-seconds advertisement during peak time. General FTA channels rates followed while music channels had the lowest rates. Ad rates remain quite low by global standards.
More than a third of Internet users in Egypt have pay TV in their houses, according to Arab Advisors Group's survey
Sun, 2010-06-27 07:03 - By
North Africa boasts the highest average terrestrial TV advertising rates in the Arab World
Thu, 2009-12-24 07:11 - By
The Internet captures eyeballs away from TV viewing in Egypt
Mon, 2009-09-21 22:51 - By
Internet users in Jordan use international players for their email accounts: 79.1% reported using Yahoo while 69.5% use Hotmail
Tue, 2009-08-11 09:54 - By
Media Business, Consulting & Research, Arab Advisors Group, Arab Advisors Strategic Research Services, Arab Advisors’ survey, Hotmail, MSN Messenger, Noura Abdulhadi, Yahoo, Yahoo Messenger
A new Arab Advisors’ survey provides insightful details on the Internet usage patterns, media consumption and online habits of the Internet users in Jordan.
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