Clothing brand Benetton has done it again, launching a very controversial campaign, but this time it involves world leaders and has sparked a 'public relations crisis' for the company. The ads show images of the world leaders and personalities kissing one another. The 'Unhate' campaign which supports the Unhate Foundation, produced by Fabrica in cooperation with 72andSunny NL, is intended to promote a new way of looking at hatred.

A comprehensive social media report on what works and doesn’t on Facebook, produced by Buddy Media, has shown that the keyword ‘dollars off’ in a retail offer provides the highest user engagement, where keywords such as, ‘save’, ‘deal’, %off’ and ‘bargain’ have lower than average rates, and even 30% lower in the case of the keyword ‘sale’.