OFFTEC has unveiled a new brand identity, representing a significant milestone in the company's near century-long history and its growth into a multi-million JD Public Shareholding Company, and becoming a member of OFFTEC Investment Group.

The new corporate identity is being introduced in parallel with internal changes, and the launch of new strategic management methodologies.

Basim Said, Managing Director, said 'OFFTEC has been around for almost 100 years and it has evolved into a leader in providing quality Business Technology Solutions in Jordan, Palestine and six countries across the Middle East. In recognition of many years of success, we felt it was the ideal time to introduce a new look, reflecting the growing portfolio of OFFTEC, which includes Software Applications, IT infrastructure Solutions, Security Solutions, Office Solutions, Office Furniture, Banking Technologies and Leasing Services.'

Mr. Said went on to explain the rationale behind the new corporate identity saying, 'Our new logo is comprised of a sphere of two halves put together to make a wholesome partnership, which reflects the way OFFTEC works with its clients.

These two halves are not stand alone pieces because OFFTEC offers much more than just a product or service, OFFTEC offers comprehensive solutions that fit with our clients' needs and correspond to their requirements, integrating hardware and software to achieve optimal results, encompassed in superior service.'

OFFTEC excels in providing innovative solutions to local and regional clients and is committed to maintaining superior service and optimal quality solutions by hiring talented, qualified and dedicated employees and partnering with best-in-class international vendors.

OFFTEC is a member of OFFTEC Investment Group (OIG), a JD 42 million public shareholding company, trading on the Amman Stock Exchange under the symbol (BDIN), which owns along with OFFTEC, e-Points.