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This is an Olay Total Effects campaign, executed by Saatchi & Saatchi in Dubai. The campaign touts a minimalist and clean-cut background, and depicts numbers representing the ages of various women. However, one digit is disguised behind an Olay product, which confuses viewers and forces them to "keeps guessing" how old she is. Also see other advertisements from this campaign that ask "Is she 31? or 20?"

In a phenomenal start to 2012 Starcom Mediavest Group (SMG) won 4 Cristal Awards at this year’s ceremony, becoming the most awarded media agency of the year. SMG was also named media agency of the year on the back of one of the most challenging years for the industry.

Saatchi & Saatchi Dubai today announced the appointments of Marc Lineveldt as Regional Creative Director and Ben Roberts as Regional Human Interest (HI) Director, Middle East, North Africa (MENA).
Creative Agency: Saatchi & Saatchi, Dubai
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Ranadip De
Illustrators: Ahmed Kundreman, Fadi Yaish