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Olay
Olay Totaly Effects | 53?
Sat, 2008-09-13 21:15 - By
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Print, U.A.E., Health & Beauty, Carma Andraos, Ed Jones, Kalpana Chary, Olay, Olay Total Effects, Saatchi & Saatchi Dubai
This is an Olay Total Effects campaign, executed by Saatchi & Saatchi in Dubai. The campaign touts a minimalist and clean-cut background, and depicts numbers representing the ages of various women. However, one digit is disguised behind an Olay product, which confuses viewers and forces them to "keeps guessing" how old she is. Also see other advertisements from this campaign that ask "Is she 31? or 20?"
Olay Total Effects | 31?
Mon, 2008-09-08 21:27 - By
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Print, U.A.E., Health & Beauty, Carma Andraos, Ed Jones, Kalpana Chary, Olay, Olay Total Effects, Saatchi & Saatchi Dubai
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Copywriter: Kalpana Chary
Art Director & Typographer: Carma Andraos
Olay Total Effects | 20?
Mon, 2008-09-08 21:19 - By
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Print, U.A.E., Health & Beauty, Carma Andraos, Ed Jones, Kalpana Chary, Olay, Olay Total Effects, Saatchi & Saatchi Dubai
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Copywriter: Kalpana Chary
Art Director & Typographer: Carma Andraos
Olay | Undo
Thu, 2007-03-22 13:15 - By
2
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Creative Agency: Saatchi & Saatchi, Dubai
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Ranadip De
Illustrators: Ahmed Kundreman, Fadi Yaish
