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In a regional first, OMD Digital, an Omnicom Media Group company, has successfully launched an in-game advertising campaign targeting the youth market in Saudi Arabia. OMD Digital bought 250,000 impressions over two months in Saudi homes, across major X-Box and PC titles.
During the last year, the Omnicom Media Group not only developed its offering at a rapid pace but also maintained the momentum acquired in 2005, retaining its leadership position.