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Omnicom
BPG Offsite workshop calls for need to go digital
Tue, 2011-09-20 09:06 - By
Digital Media, Events, Media Business, Media, Abdulla Majed Al Ghurair, Andrew Scott, Avi Bhojani, Avishesha Bhojani, BPG Group, Google, Havas, Inter-Public, JWT, Omnicom, PUBLICIS, WPP
BPG Group CEO, Avishesha [Avi] Bhojani
BPG Group, one of the larger marketing solutions groups in the Middle East, has called on the communications industry and organizations to immediately embrace the digital world or face being ousted from the busine
Record attendance shows social media engagement is a marketing priority in the GCC
Thu, 2011-02-10 10:28 - By
Events, Media Business, Media, Charlie Crowe, Elie Khouri, Omnicom, Omnicom Media Group, Omnicom Media Group Media Innovations Forum, Pepsi, Twitter
The 330 marketing professionals who attended this year’s Omnicom Media Group Media Innovations Forum are the most visible sign that social media engagement features very high in brands’ marketing communications plans. While many are now active in social media, brands still need to anticipate the rapid transformation of consumer habits and attitudes in order to capitalize fully on the opportunity this medium presents.
TBWA to open regional creative hub in Abu Dhabi
Sat, 2010-01-23 18:56 - By
Announcement, Advertising, Abu Dhabi Media Zone, Arabian Business, Omnicom, Ramzi Raad, TBWA, The National
According to The National daily newspaper, Arabian Business reports that Omnicom's TBWA is planning to open a regional creative hub in Abu Dhabi’s media zone by March. The firm also plans to increase the number of staff in Abu Dhabi from 50 to about 70, including a “swat team” of creative strategic planners who will support important pitches to clients.
Effective Measure and Nielsen competing to be dominant online audience measurement service
Thu, 2009-09-10 10:09 - By
Media Business, Media, Dimitri Metaxas, Effective Measure, Netlog, Nielsen, Omnicom, Scott Julian, Tahir Khalil, The National, Timothy Bataille
According to The National, Effective Measure and Nielsen are battling to be the dominant online audience measurement service in the Middle East, with each company releasing a client list following Nielsen's recent entry into the Middle East. Industry leaders, such as Dimitri Metaxas, want to help resolve this situation.
Emirates $260 mln account 'taking off' to another agency destination
Sun, 2009-06-07 17:02 - By
Advertising Business, Transport & Tourism, Campaign Middle East, Chime Communications, Emirates Airline and Group, Interpublic, Maurice Flanagan, Omnicom, PUBLICIS, WPP
Emirates Airlines has put up its $260 mln advertising accounts up for tender in a significant shift in its communications strategy. Campaign Middle East reports that Publicis, Omnicom, WPP and Interpublic, plus Chime Communications received the initial invitation, with the pitch process expected to commence at the end of July.
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