A new travel resource for the region, Joob.com, currently in its beta version, has appointed a consortium of Omnicom Group agencies to handle its brand communications requirements. In addition to the digital team at Omnicom Media Group, who will lead on the account and manage digital and social media as well as search marketing, PHD and DDB will be handling traditional media and creative strategy and deployment respectively.

Business 24|7 reports that advertising spend and branded content make up 20 to 30 percent of TV investments, according to Shadi Kandil, OMD’s General Manager, who recently spoke at the Media Innovations Forum.