Omnicom Media Group

Effective Measure invests in emerging Asia

Thu, 2012-04-12 07:19 - By

Announcement, Media Business, Electronics & Technology, Media, Abhimanyu Sareen, Asia, Dinesh Arasaratnam, Effective Measure, Group M, James Robertson, Omnicom Media Group, Richard Webb, Singapore, Starcom Mediavest

Effective Measure Chairman, Richard Webb said, “Investing in emerging Asia is one of Effective Measure’s top priorities. With a proven, dedicated team now in place in Asia’s media hub, Singapore, we look forward to significantly expanding our investment and presence in this fast-moving region while contributing to digital best practices.”

Promotions reshape Omnicom Media Group’s investment management structure

Mon, 2012-02-06 11:39 - By

editor

Announcement, Media Business, Media, Chadi Farhat, Elie Khouri, investment management structure, Karim Koraytem, Omnicom Media Group, Promotions, Wissam Najjar, Ziad Chalhoub

Omnicom Media Group MENA, the holding of communications planning networks OMD and PHD, has named its new Regional Executive Director-Investments. Chadi Farhat, currently the General Manager of OMD’s office in Beirut, is taking over from Karim Koraytem.

Regional TV industry faces difficult year as advertisers cut spending

Thu, 2012-01-19 08:56 - By

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Advertising Business, Advertising News, Digital Media, Media Business, Advertising, Media, Ad spend, Digital Media, Elie Khouri, Omnicom Media Group, television as spend, thenational.ae

According to Elie Khouri, the chief executive of Omnicom Media Group in the Middle East and North Africa, television ad spend will decline by 5% in 2012. Khouri said that multinational advertisers are becoming increasingly cautious when it comes to regional TV advertising, and this would suppress TV revenues. "I estimate it's going to be down by 5% this year. Multinational clients are holding back."

Omnicom Media Group and Kenshoo sign global deal to develop mobile products

Wed, 2011-09-21 18:58 - By

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Advertising Business, Advertising News, Announcement, Digital Media, Media Business, Advertising, Media, Annalect Group, Kenshoo, MediaPost News, Omnicom Media Group

MediaPost News reports that Omnicom Media Group's digital data and analytics division, Annalect Group, has recently sealed a deal with search engine marketing platform provider, Kenshoo, to develop mobile products and services.

Omnicom Media Group forecasts online advertising spend to reach 9% in GCC and Levant regions

Sun, 2011-08-21 11:03 - By

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Advertising News, Advertising, Arab Media Outlook 2009-13, Dimitri Metaxas, Elie Aoun, GCC, Ipsos MediaCT, OMG, Omnicom Media Group

New research by Omnicom Media Group suggests that internet advertising in the GCC and Levant will reach 9 per cent of the total advertising market this year, and is fast approaching the proportions spent in developed markets such as the US and Germany.

New travel resource Joob.com to take off with Omnicom Group agencies

Sun, 2011-05-08 21:19 - By

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Digital Media, Media Business, Media, DDB, Dimitri Metaxas, Joob.com, Mazen Abou Hatab, Omnicom group, Omnicom Media Group, PHD, Shehzad Younus

A new travel resource for the region, Joob.com, currently in its beta version, has appointed a consortium of Omnicom Group agencies to handle its brand communications requirements. In addition to the digital team at Omnicom Media Group, who will lead on the account and manage digital and social media as well as search marketing, PHD and DDB will be handling traditional media and creative strategy and deployment respectively.

Record attendance shows social media engagement is a marketing priority in the GCC

Thu, 2011-02-10 10:28 - By

editor

Events, Media Business, Media, Charlie Crowe, Elie Khouri, Omnicom, Omnicom Media Group, Omnicom Media Group Media Innovations Forum, Pepsi, Twitter

The 330 marketing professionals who attended this year’s Omnicom Media Group Media Innovations Forum are the most visible sign that social media engagement features very high in brands’ marketing communications plans. While many are now active in social media, brands still need to anticipate the rapid transformation of consumer habits and attitudes in order to capitalize fully on the opportunity this medium presents.

Marketers to explore the new frontier of consumer engagement through social media

Thu, 2011-01-20 11:10 - By

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Events, Media Business, Media, C Squared, Charlie Crowe, Choueiri Group, Elie Khouri, OMD, Omnicom Media Group, Patrick Gardner, PHD

Henkel appoints OMD on its MENA media account

Sun, 2010-07-18 18:45 - By

editor

Media Business, Media, Dac, Dusseldorf, Elie Khouri, Henkel, Mohamed Siam, OMD, Omnicom Media Group, Palette, Persil, Pril, Shadi Kandil, Theramed

Henkel, one of the world's leading FMCG manufacturers with brands such as Persil, Dac, Pril, Palette and Theramed, has consolidated its media account across the whole MENA region for the first time and appointed OMD after an extensive pitch process.

Third OMD Predicts identifies fresh approaches to ease recovery

Sat, 2010-07-03 17:56 - By

editor

Events, Media, 2010 OMD Predicts, Dimitri Metaxas, Economist Intelligence Unit, Elie Khouri, Jody Turner, MediaquestCorp, Omnicom Media Group, Peter Kirwan, Robert Powell, Shadi Kandil

More than a third of business and marketing executives are looking for arguments to operate a change in the way their company works, a spot poll of the 210 delegates at the 2010 OMD Predicts conference has shown. Another third admitted to seeking inspiration to perform better.