Online Audience Measurement

Ipsos releases KSA and Egypt Online Panel Data

Thu, 2012-02-09 09:32 - By  
Two years after the launching of the Online Audience Measurement project, Ipsos has released KSA and Egypt panel data. Therefore, Ipsos audience software “Gexplorer” now covers online audience data for 8 MENA countries; UAE, Kuwait, Oman, Qatar, Jordan, Lebanon, Syria and Morocco. The data encompasses 300 regional participating websites and full Panel Data for KSA and Egypt (including participating websites, non-participating websites, multinational and social networks).

Leading MENA Online Ad Network, ikoo, gets Effective Measure of Online Audience

Sun, 2010-03-28 20:06 - By  


Middle East's largest Online Advertising Network, ikoo, has entered into a long-term partnership with Effective Measure, the MENA region's de-facto standard for Online Audience Measurement and Media Planning.

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