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The community manager is responsible for the management of different social media channels of our clients, such as Twitter, Facebook, YouTube and other. The community manager is also responsible for communicating any pending issues and questions with the account’s project manager.
1. Establish and manage presence on public social networking sites (Twitter, Facebook, YouTube, etc.) to increase our clients’ brand awarenes
2. Become the voice of our clients on the social media space, engaging in dialogues and answering questions where appropriate and engage in conversations with our target audience. It is essential that communication is not limited to communities of our clients only
3. Monitor trends in social media tools, applications and platforms, evaluate opportunities for our clients and keep them up to date with their industries in social media.
4. Continuous improvement of your channels by analyzing the performance of the channels by using the appropriate tools and provided reports
5. Coordinate with the content manager to assure that content is confronted with the account’s strategy set by the Strategy team
6. Create and manage a social media friendly content calendar and amend according to client’s feedback.
Job Description
- Execute and coordinate all digital marketing activities for Aramex and its subsidiaries
- Oversee, measure and evaluate conversations and engagement with customers and sentiments on social media channels
- Liaise with partnering agencies and consultancies on all digital media projects
- Devise a monthly social media calendar for content creation
- Lead development, implementation and management of tools to drive engagement online (mobile apps, internal communication channels, third-party site applications, etc.)
- Monitor and reply to posts pertaining to the Aramex brand, key executives and initiatives
- Design and suggest new online campaigns and strategies to enhance growth and contribute to generating sales leads
- Ensure the integrity of the Aramex brand online and work with stakeholders across its network to ensure consistency and adherence to the brand
- Liaise with sponsorship partners, initiatives and organizations that work with Aramex to develop online campaigns and strategies to engage with them and their audiences through events
- Stay abreast of the latest developments in social media, e-tailing trends and online shopping habits
Skills
- Excellent command of English and Arabic
- Impeccable writing skills in both English and Arabic
- Strong abilities in tracking conversations, measuring sentiment and developing key metrics to measure performance
- Proficient in social media tools (Meltwater Buzz, Facebook Ads, Google Adwords) and MS Office tools
- Solid understanding of SEO and SEM
- Strong time management, organization, interpersonal and multitasking skills
- Knowledge of social media tools, channels, trends and best practices
- Bachelor’s Degree in Marketing, Business Administration, Digital Media, Journalism or Communications
Education
Marketing, Business Administration, Digital Media, Journalism or Communications