According to Brian Wieser, an analyst at Pivotal Research Group, the online-video market is split between only two major content broadcasters, Hulu and Youtube. According to Wieser, the industry was at $1.8 billion in 2011, with about $300 million of that sum going to Hula and about $600 million going to Youtube.

A new survey commissioned by Digitas has revealed an urgency for brand investment in online video, as nearly two-thirds of US-based adults look at online content while watching television. Almost half (46%) of online video viewers in the US say that if they are watching a video online that mentions a new product or brand, they would be at least 'somewhat likely' to look that brand up afterwards. Nearly half of those who follow brands on social networks say that if a brand that they follow posts a video online, they are at least 'somewhat likely' to click on the link to watch it and learn more.

New research by In-Stat reveals despite TV apps are not the reason for consumers purchasing connected TVs, over 60% of connected households will use a TV app at least once weekly. The Q2'11 US Digital Entertainment Database report indicates advent smart TV consumers are rapidly adopting online TV applications that are integrated into their connected TVs.

Thanks to a new platform from White Square Media, businesses wanting to embrace Facebook as a commercial platform are getting on-demand, interactive video service for advertisements and informational endeavours.

According to a Metacafe study, online video viewing among young adolescents is becoming increasingly popular. The sponsored study on web-based TV services reveals a direct upward trend in online video watching with marked increases in online video viewing on a daily, weekly and absolute basis. 

According to Rapid TV news, a new research by FreeWheel has found that online video viewing is additive to linear television viewing. The report for Q1 2011 found that online video viewing is relatively constant during the week and that even though video views continue to rise due to consumer demand and the growing availability of professional content online.

Rapid TV News reports that according to a recent study by Nielsen, How People Watch, 27,000 online consumers in 55 countries were surveyed, revealing that around 70 per cent of consumers watch videos online, and tablet PCs expanding the definition of mobile video, with 11% of connected consumers saying they already owned or planned to purchase a tablet PC (such as an iPad) in the next year.