Dubai Airports is inviting advertising companies to bid on the advertising rights for the upcoming Concourse 3 at Dubai International. Concourse 3, which is part of the Terminal 3 complex, will have a capacity of about 19 million passengers, and is set to boost the total capacity of the airport to 75 million. Dubai Airports did not disclose the the Dubai airports' asking price. According to Sami Raffoul, the founder and general manager of the Pan Arab Research Center, "an opportunity like this doesn't carry a price tag of less than US$5 million [Dh18.3m] to $10m".

Khaleej Times reports that according to the Pan Arab Research Centre (PARC), advertising expenditure by Saudi Arabian companies has increased during the first half of 2010, compared with the same period in 2009. Advertising spend has recorded a SR0.184 billion increase worth of advertisement in television, newspapers, and billboards.

Business 24|7 reports that a survey conducted by PARC, the Pan Arab Research Centre, has shown a 38.1% drop in advertising spend in the UAE followed by a record growth of 43% prior to the economic downturn.