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This ad campaign, executed by Kuwait-based advertising firm, Paragon Marketing Communications, garnered plenty of attention due to its minimalist and clean-cut visuals, an identity that stems from Apple's products. The ad was done for iCity, which is an authorized Apple products retailer in Kuwait, and thus the ad further stresses on the identity that Apple communicates through its various products, such as the infamous iPod and iPhone.

Paragon Marketing Communications, won 4 additional trophies this year; one gold, two silvers and one bronze at the 2007 Kuwait Arab Advertising Awards honoring creativity in the Arab world.
The awards ceremony was held on Monday the 23rd of June, 2008 Arraya Ballroom under the patronage of H.H. the Prime Minister Sheikh Nasser Al-Mohammed Al-Sabah.
Paragon Marketing Communications a local agency based in Kuwait latest achievement tallies to 14 trophies since the Kuwait Arab Advertising Awards inception back in 2005 reinforces its position as Kuwait’s most awarded agency.
On this occasion Louai Alasfahani the Managing Partner & Chief Creative Officer at Paragon Marketing Communications thanked the clients for their ultimate trust in the agency ability to achieve results beyond expectations, the agency team for their dedication towards creative excellence and the media for their indispensable support.
On the same occasion the Creative Director Konstantin Assenov who holds an MA (masters of art from the academy of fine arts in Bulgaria) reassured the industry of Paragon continued commitment to fulfilling its mission of placing Kuwait at the forefront of the global graphic design and advertising industry.
Creative Agency: Paragon Marketing Communications, Kuwait
Creative & Art Director: Louai Alasfahani
Copywriter: Louai Alasfahani
Photography: Khalid Al Rifae
Illustration: Louai Alasfahani
Typography: Louai Alasfahani
Account Manager: Diana Dimitrova