PARC | mediaME

Pan Arab Research Center reveals regional ad spend for 2011

Sun, 2012-01-08 09:04 - By

Ad spend, Bahrain, egypt, kuwait, Lebanon, M Shaharyar Umar, Oman, Pan Arab Research Center, PARC, qatar, Saudi Arabia, The Arab Spring, UAE

UAE biggest Arab country in terms of ad spend, followed by KSA and Kuwait

Mon, 2011-09-26 09:12 - By

editor

Advertising Business, Advertising News, Analysis, Media Business, Report, Research, Advertising, Media, Advertising spending, Khaled Shahori, KUNA, Pan Arab Research Center, PARC

According to the director of the Pan Arab Research Center (PARC) in Kuwait, Khaled Shahori, the first half of 2011 has recorded a total of $451 million in advertising spending, newspapers accounting for 54 per cent of the total ad spend, followed by TV with 34 per cent.

PARC: Ad spend up for Ramadan, but less than last year due to regional unrest

Tue, 2011-08-30 05:27 - By

editor

Advertising Business, Advertising, egypt, Etisalat, Gulfnews, Mobily., Mobinil, Pan Arab Research Centre, PARC, Pepsico, RAMADAN, Shaharyar Umar, ZAIN

Despite the regional unrest and the economic downturn in the US, Ramadan witnessed an increase in advertising expenditures compared to previous months this year, but remains lower than last year.

Telecom companies highest advertising spenders in Ramadan, make up four of top five advertisers

Thu, 2011-08-04 08:26 - By

editor

Advertising News, Advertising, Telecom, Chevrolet, Etisalat Egypt, General Motors, Mobinil, Pan Arab Research Center, PARC, RAMADAN, Sami Raffoul, Telecommunications, thenational, ZAIN

According to the Pan Arab Research Center (PARC), telecom companies make up four of the five top-spending advertisers during the holy month of Ramadan. Etisalat Egypt, Zain, Mobinil and Mobily spent almost US$200 million (Dh734.5m) during Ramadan last year. PARC figures do not take into account discounted or free advertising, but provide a benchmark for this year's Ramadan spending.

PARC reveals ad spend in first half of 2011 across MENA countries, media types

Wed, 2011-07-27 04:53 - By

editor

Advertising News, Report, Research, Advertising, H1 2011 Ad spend, MENA Advertising Expenditures, Pan Arab Research Centre, PARC

The report focuses on monthly ad spend analysis for first half (H1) of 2011, analysis by media type, spending by the top brands and more. Further detailed analysis, with charts and tables, is available for download (27-page document). Download H1 2011 Ad spend Analysis Report.

PARC reveals ad spend in first half of 2011 across MENA countries, media types

Tue, 2011-07-26 11:44 - By

editor

H1 2011 Ad spend, MENA Advertising Expenditures, Pan Arab Research Center, PARC

Pan Arab Research Center (PARC) has revealed that advertising expenditure for the first half of 2011 was around $5.85 Billion, which resembles a 4% drop from the same period last year.

The report focuses on:

Ad spend on radio almost doubles

Thu, 2011-05-26 17:55 - By

editor

Broadcasting News, Media Business, Media, Ad spend, Advertising spending, GN Broadcasting., Gulf News Broadcasting, Pan Arab Research Centre, PARC, Radio, Radio 4FM, Vinu Vincent

Advertisers tune into new option with lower rates compared to other media. According to data from the Pan Arab Research Centre (Parc), ad spend on radio nearly doubled during the first three months of the year compared with the tally for the same period last year.

Advertising revenues of UAE newspapers continue to decline with 8 % drop

Mon, 2011-05-23 08:17 - By

editor

Advertising Business, Advertising News, Media Business, Research, Advertising, IPSOS, Khaleej Times, MENA, Pan Arab Research Centre, PARC

According to Khaleej Times report, total advertising spend on newspapers in the UAE declined to $183 million in the first quarter this year from $199 million in the same period a year ago, according to the latest data on advertising spending provided by IPSOS.

Eric Schmidt named Cannes Lions 2011 Media Person of the Year

Sun, 2011-05-22 07:09 - By

editor

Announcement, Events, Media Business, Advertising, Media, Cannes Lions 2011, Eric Schmidt, Google, Novell, PARC, Philip Thomas, Sumner Redstone, Sun Microsystems, Xerox Palo Alto Research Center

This year, The Cannes Lions International Festival of Creativity is proud to honour Eric Schmidt, Google’s Executive Chairman, who since joining Google in 2001, has helped grow the company from a Silicon Valley start-up to a global leader in technology.

Saudi Arabia ad spend grows by 11% in Q1

Fri, 2011-05-06 11:47 - By

editor

Advertising Business, Advertising News, Announcement, Media Business, Advertising, Media, Pan Arab Research Center, PARC, Saudi Gazette, Tony Proudian

The Saudi Gazette reports that the Saudi Arabian advertising market has recorded a remarkable 11 percent growth in advertising expenditure in the first quarter of 2011. This was disclosed by Tony Proudian, Managing Director of Pan Arab Research Center for Marketing Consultancy (PARC) at a press conference.