Pepsi | mediaME

Pepsi | Bigger is Better

Thu, 2012-01-19 10:25 - By

editor

Saudi Arabia, Non-alcoholic beverages, Bigger is Better, Dominique Fosset, Impact BBDO, Jeddah, Pepsi, Wissam Smayra, Wonderful Productions

advert video:

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This TV commercial for Pepsi promotes the new, 'bigger' Pepsi can.

Record attendance shows social media engagement is a marketing priority in the GCC

Thu, 2011-02-10 10:28 - By

editor

Events, Media Business, Media, Charlie Crowe, Elie Khouri, Omnicom, Omnicom Media Group, Omnicom Media Group Media Innovations Forum, Pepsi, Twitter

The 330 marketing professionals who attended this year’s Omnicom Media Group Media Innovations Forum are the most visible sign that social media engagement features very high in brands’ marketing communications plans. While many are now active in social media, brands still need to anticipate the rapid transformation of consumer habits and attitudes in order to capitalize fully on the opportunity this medium presents.

Pepsi goes after Arabic Bebsi.com website

Wed, 2011-02-09 10:16 - By

editor

Announcement, Digital Media, Media Business, Media, Bebsi, Domain Name Wire, Pepsi, Pepsico, WIPO, World Intellectual Property Organization

PepsiCo. Inc has recently filed a complaint with World Intellectual Property Organization (WIPO) to get the domain name Bebsi.com, claiming that this is not just a typo of Pepsi, but it is actually an Arabic way of saying Pepsi. Pepsi has filed so many cases before this one and hasn’t lost one. Its biggest win was for PepsiCola.com, which it won in a 2001 National Arbitration Forum case.

Mediahub partners with European company Blowup Media

Mon, 2011-01-31 08:08 - By

editor

Advertising Business, Announcement, Media Business, Advertising, Media, Audi, Blowup media, Fahad Bin Suleiman, H&M, Heinz Leuters, Mediahub, Mini Cooper, Nokia, Pepsi, Ströer Group

Mediahub, the leading award-winning regional provider of innovative out-of-home ideas and advertising solutions, announced a joint venture with European giant poster company, Blowup media, a member of the Stroer Group.