Pepsi

Pepsi | The Lids

Wed, 2008-07-30 08:07 - By
0
Comments
Pepsi | The Lids

Advertising Agency: Impact BBDO, Beirut
Creative Director: Caroline Nammour
Copywriter: Julia Aoun
Art Director: Fahed Abdullah

PEPSI | Refresh

Tue, 2008-03-18 00:00 - By
1
Comments
PEPSI | Refresh

Creative Agency: Impact BBDO, Beirut

via [ ArabAd Zone ]

7UP | Refreshingly cool drink

Fri, 2008-02-29 23:07 - By
29
Comments
7UP | Refreshingly cool drink

Advertising Agency: Impact BBDO, Jeddah
Creative Director / Art director / Copywriter: Ahmad Beck
Photography: Steve Kozman
Retouching: Ferdie Magsimo
Client Servicing: Ghassan Mroueh

Pepsi chooses Beecell as its SMS service provider for its summer campaign for 2007

Sun, 2007-07-08 05:44 - By
0
Comments

Beecell, a Jordanian mobile value added services solution provider, recently signed an agreement with Pepsi Corporation.

Through this agreement, Beecell will be taking part in Pepsi's 'Sea of Stars' 2007 Summer Campaign alongside Rotana.

Throughout the campaign's duration, and in keeping with its ongoing aims to provide its clients with top quality services, Beecell will be providing Pepsi lovers across the region the opportunity to win spectacular prizes. As fans of Pepsi's beverages may now send an SMS featuring the number placed on the cap of the Pepsi bottle, granting them automatic entry into a raffle draw to be held at Pepsi's headquarters in Amman and the same SMS will also allow them to instantly receive a true ring tone from Rotana.

Prizes going into the draw daily throughout this campaign include 5 Mercedes 2008, and 5 Sony Ericsson Mobile Handsets, and all this is made possible through the cutting edge communication solutions Beecell is offering.

Commenting on this agreement Mr. Bashar Hantouli CEO of Beecell said, 'We are happy to be joining forces with Pepsi and Rotana in this vibrant and exciting summer campaign, for this event solidifies the fact that Pepsi is a provider of quality services and fun experiences for its fans. We share these same ideals at Beecell and through our technological know how, we hope to be providing our clients and Pepsi fans across the region with quality based mobile experiences.'

Mr. Tareq Saqqa the General Manager of Pepsi in Jordan said, 'We at Pepsi are sure that Beecell's contributions to this campaign will be valuable for they will help provide for all participants in our summer promotion a more interactive and exciting experience.'

Beecell offers a number of content services to mobile users including: SMS news and alerts; MMS news and alerts with images; video downloads; ring tones, wallpapers, animations, themes, and detailed information and news over WAP. Its services are accessible via a network reaching over 18 mobile operators, and over 35 million subscribers across the region.

Arabic music artists and videos get the ‘brand treatment’

Sun, 2007-03-18 09:08 - By
0
Comments

Getting a celebrity endorser for a brand is not a new trend, but it’s proven effectiveness in Arab markets is turning it into a common practice with an extension nowadays into the music video clips of these celebrities!

Nawal Zoughbi, a popular Lebanese singer, is already a Pepsi endorsing celebrity and has already starred in her share of Arabic Pepsi commercials, but the Pepsi brand (logo) and actual Pepsi cans appear several times in her video clips! (
target="_blank">video
)

In addition to Nawal, Pepsi has Several Arabic celebrities in its “stars portfolio” including even more popular artists like Haifa Wahby, Elissa, Amr Diab and the Star Academy graduates.

So, soon, we may see Pepsi branding their music videos too!

Nancy Ajram, probably the most famous female Arabic singer at the moment, is actually a Coca Cola endorser, but it’s her endorsement of a jewelry brand, Damas, which is demonstrating another form of brand-crossover-to-music-video. Damas Jewelry actually receive good exposure in one of her hit music video clips, that was then edited into a shorter version which became a TV commercial! (
target="_blank">video
)

Moving on to the next trend, Clean & Clear- a beauty product targeting young females- happens to sponsor a music video clip of a newly launched girl's band.

So, several music video related branding activities are appearing nowadays.

The question remains: How effective are these efforts? Will these brands gain or lose consumer confidence by this somewhat excessive exposure, which is rarely witnessed in the USA and Europe. Time will tell!


Pepsi | Pool

Sat, 2007-02-17 06:18 - By
1
Comments
Pepsi | Pool

Creative Agency: Impact BBDO, Jeddah
Creative Director/Art Director/Copywriter: Ahmad Beck
Photographer: Roger Moukarzel
Client Servicing: Talal Sheikh al-Ard

Syndicate content