|
|
This 'Keep your clothes crisp' campaign by DBB Dubai is for laundry detergent brand Persil. The campaign features several images of people performing daily tasks, like a student getting ready to go to school, a woman walking through an airport, and a man conducting business. The people go through their routines, all while maintaining their 'crispy' look with paper thin garments.

OMD, part of the Omnicom Media Group, was named Media Network of the Year at the recent 2012 MENA Cristal Festival, a regional advertising event held annually in Mzaar Kfardebian (Lebanon).

Henkel, one of the world's leading FMCG manufacturers with brands such as Persil, Dac, Pril, Palette and Theramed, has consolidated its media account across the whole MENA region for the first time and appointed OMD after an extensive pitch process.