Aliqtisadi, the Syrian business biweekly, announced that their Person of the Year title goes to 'the Syrian Citizen', whose hard work, commitment, and perseverance kept the country alive through what is thought to be the most difficult year in the history of modern Syria. “Coping with the economic crisis was thought to be close to mission impossible with material shortages, currency fluctuations, lay offs, and many times the absence of the family’s breadwinner. But the Syrian citizen managed to pull through the hard days despite a reluctant economic team in the government.”

The first Dubai Lynx Advertising Person of the Year Award has been awarded to Joseph Ghossoub for his outstanding work in promoting the Middle East’s advertising and media industry globally.

An annual Advertising Person of the Year Award will be introduced by the Dubai International Advertising Festival; based that person's efforts that have lifted the profile of the region in the international marketing community.