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ALDAR Properties’ campaign by Dubai’s JWT aims at creating awareness among consumers regarding energy by presenting tips to save energy. The advertisements suggest turning off lights after meetings, shutting off computers and consuming only what one needs, giving energy a chance to still be there for tomorrow. Also see Switch and Shutdown from this campaign.
Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Directors / Copywriters / Art Directors / Typographers: Peter Moyse, Adrian An
Photographer: Tejal Patni
Illustrator: Adrian An
Art Buyer: Emily Haddad
Account Supervisors: Francois Kanaan, Prabhakar Iyer
Advertiser's Supervisors: Leena Harazeen, Nicola Finetti