According to a prominent financial analyst, Amazon is set to sell 4 million Kindle Fire tablets in the fourth quarter. Gene Munster, an analyst for Piper Jaffray, has argued that the device was rated highly among consumers, and estimates that Amazon will sell up to 4 million Fire tablets in the fourth quarter.

Apple’s rumoured entry into the connected HDTV market would bring as much as $50 to $100 billion to its market cap, according to a new report from analyst Maynard Um of UBS Investment Research—if Apple can gain enough market share to catch HDTV leaders like Samsung and Phillips.