Piyush Mathur

Oryx Advertising announces launch of first Superbrands Qatar programme

Wed, 2009-12-16 10:04 - By  

The Nielsen Company and Facebook form strategic alliance

Thu, 2009-09-24 08:12 - By  
             
 
The Nielsen Company and Facebook have announced a multi-year, strategic alliance to help marketers better use the

UAE among top ten in the latest Nielsen Global Consumer Confidence Study despite steep fall from 2008 levels

Mon, 2009-05-25 10:45 - By  
UAE is placed among the top ten countries in the latest Nielsen Consumer Confidence Index which tracks confidence levels, major concerns and spending habits among 26,202 internet users in 52 countries.

Dubai Lynx Fires Up the Ad Industry on Day One

Mon, 2009-03-16 09:33 - By  

The much anticipated Dubai Lynx Awards 2009, the premier advertising awards event in the region, kicked off on Sunday 15 March with heavyweights Bob Isherwood and Piyush Pandey addressing a packed audience of industry professionals and interested parties. The first day featured these legendary ad gurus, setting the stage for what promises to be biggest MENA advertising event.


Nielsen to launch television metering service in Dubai

Mon, 2009-03-09 23:55 - By  

Emirates Business 24/7 Nielsen is embarking on a worldwide campaign to measure the reach and efficacy of different media that becomes a necessity in times of economic recession that the world is facing today. Nielsen Dubai will actively pursue these measures, utilizing Internet research and TV metering.


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