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The much anticipated Dubai Lynx Awards 2009, the premier advertising awards event in the region, kicked off on Sunday 15 March with heavyweights Bob Isherwood and Piyush Pandey addressing a packed audience of industry professionals and interested parties. The first day featured these legendary ad gurus, setting the stage for what promises to be biggest MENA advertising event.

Emirates Business 24/7 Nielsen is embarking on a worldwide campaign to measure the reach and efficacy of different media that becomes a necessity in times of economic recession that the world is facing today. Nielsen Dubai will actively pursue these measures, utilizing Internet research and TV metering.