Job Duties:

1. Oversees the planning & execution of creative & active PR Programs that meet the clients business objectives & to develop the client relationship

2. Responsibility to create & develop strategic direction of the client’s communication plans

3. Must also manage & develop PR team

4. Develop strategy & direction for the client as well as consultation & recommendations

5. Initiate ideas to maximize communications efforts and/or anticipate issues in order to achieve business results

6. Develop media relations & maintain contacts to keep informed of industry trends

7. Maintain & grow existing client relationship

8. Manage profitability & financial aspects of client relationship

9. Counsel & build relationships with peers in industry & internally & amongst the business units.