French cheese-manufacturer, Président, has commissioned JWT Tunisia to come up with this ad campaign, targeted at the local market. The campaign depicts cartoon figures that have grown into giants, thanks to their daily diet of Président cheese, which is rich in Calcium. Thumbs up for a campaign that not only speaks in the language of its target market, but also thinks like the targeted customers. The second installment can be seen here.

This campaign, executed by Strategies Cairo for their client President, features cream cheese masquerading as royal figures, to convey a message President Cheese is 'the King or Queen' of cheese products. The series includes a Throne ad, and a Crown ad as well.