Television has aquired a considerable amount of first quarter advertising spend in the U.S. According to Magna Global, print is down about 5.6%, radio is down 0.3%, while TV is up 4.5%. For the full year, Magna has predicted a 6.8% increase in television ad spend thanks to political campaigns and the summer Olympics. Meahwhile, 11% will go to web; 0.8% to radio; and 4% to outdoor.

According to eMarketer, online will surpass print ad spending this year. "U.S. online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.50 billion this year, pushing it ahead of total spending on print newspapers and magazines," said a recent eMarketer report. The eMarketer report also predicts that total ad spending in the U.S. is expected to increase further in 2012 after rising 3.4% to $158.90 billion in 2011.