According to the results of an online survey by Ketchum Global Research & Analytics and IPSOS, UAE residents trust traditional media outlets like newspapers more than social media. When asked which media outlet they trusted most, 48% picked print. Only 16% chose Facebook and only 8% chose Twitter. The study conculded that although social media may be growing in the Middle East, users are more likely to trust information that comes from print media. 

In its annual survey of publications, the Audit Bureau of Circulations finds that confidence in print remains high. Among the newspaper and magazine publications polled in late 2011, only 12% agreed that their brands would be “digital-only” within the next five years. Meanwhile, 76% of publishers surveyed still believe their titles will be in print in five years.

There is much exaggeration being said on the decline in popularity for traditional media. A US study reveals that traditional media outlets are in fact, booming in the lives of consumers today especially, among affluent Americans.

Business 24|7 reports that at a conference titled "Changing to Succeed: Editorial and Commercial Strategies for the Future", organized by the World Association of Newspapers and News Publishers, experts explored the possibilities of utilising new technologies and business models to lure advertising, subscription revenue and additionally be innovatively cost-effective. Specialists attending the conference said that print media, including newspapers and magazines will continue to grow by employing new measures and tools to increase revenues and save costs.