|
|
|
Promax BDA World 2007
Arab broadcasting networks beat global competitors!
Wed, 2007-06-20 04:39 - By
0
Comments
It's already a good summer for MBC Group which dominated the competition at the Promax/BDA World 2007 Awards held in New York last week. MBC achieved a total of 27 awards and, by doing so, being the most awarded participant, winning even more than ABC, BBC, Fox and others.
The newly launched English news station, Al Jazeera English was awarded three bronze awards at the event. Also among the winners were Al Jazeera Sport, Dubai One and Dubai Sport. The Arab Radio and Television (ART) was absent of this occasion.
Promax/BDA is an international association for entertainment and promotion professionals, those marketers and designers specializes in promoting TV shows, networks, DVDs and other forms of television content.
Being part of this rewarding event is good for broadcasters in the Middle East. MBC which has been in the field for more than 15 years and has managed to grow into a group of channels that delivers the highest reach among households in the region.
The only note we want to make is that it seems Arabic satellite brands need English language programming to achieve recognition worldwide!
In any case, congratulations from mediaME to all winning networks.
MBC Group scoops most awards of any entrant at 2007 New York Promax/BDA World Awards
Sat, 2007-06-16 11:18 - By
0
Comments
Dubai-based Middle East Broadcasting Centre (MBC Group) cruised ahead of any competition to lead the pack of international winners at the Promax/BDA World 2007 Awards competition - one of the most prestigious global events recognising achievements in broadcast and electronic marketing and design.
With a total of seven gold, nine silver, and eleven bronze awards, MBC Group was the single participant picking up the largest total number of awards, up against nominations from 168 different networks the likes of ABC, BBC Worldwide, CBS Television, FOX and National Geographic.
'The MBC Creative Services team is just thrilled that so much of our work has been recognized as absolutely world class by the judging panel at this year's awards,' says Fadel Zahreddine, MBC Group Director of Creative Services.
'The whole TV viewing experience is about much more than just the content featured, which is why we spend so much time, energy and creative talent at MBC Group to brand and package our content in a visually stimulating way. We work hard to create the best 'home' for both programs and brands - offering a channel environment second to none.'
"We saw an amazing array of design work among the competitors this year," said Lee Hunt, the interim managing director of Promax/BDA.
"Designers are continuing to push the creative envelope in producing extraordinary images that grab the viewers' attention while also telling a very important visual story for the networks and programming these designs represent."
In addition to the Gold, Silver and Bronze statues, award recipients will also have their winning entries added to the permanent collection of Promax/BDA media at the United States Library of Congress as part of The Robert Neer Promax/BDA Promos TV Collection, containing over 6,900 winning promotional spots from Promax/BDA competitions worldwide since 1999.
