Public Awareness

ALDAR | Hands

Sun, 2010-03-28 08:17 - By

Print, U.A.E., Public interest, Chafic Haddad, Dubai Lynx Silver Award, Francois Kanaan, Hunter Simms, Julia Rutherford, JWT, Natalia Abboud, Peter Moyse, Public Awareness, Ramsey Naja, Roland Zahra, Zeinoun Chamaa

ALDAR Properties’ campaign by Dubai’s JWT aims at creating awareness among consumers regarding energy by presenting tips to save energy. The advertisements suggest turning off lights after meetings, shutting off computers and consuming only what one needs, giving energy a chance to still be there for tomorrow. Also see Switch and Shutdown from this campaign.

ALDAR | Shut Down

Sun, 2010-03-28 08:13 - By

editor

Print, U.A.E., Public interest, Chafic Haddad, Dubai Lynx Silver Award, Francois Kanaan, Hunter Simms, Julia Rutherford, JWT, Natalia Abboud, Peter Moyse, Public Awareness, Ramsey Naja, Roland Zahra, Zeinoun Chamaa

Advertising Agency: JWT, Dubai
Chief Creative Officer: Ramsey Naja
Executive Creative Director: Chafic Haddad

ALDAR | Switch

Sun, 2010-03-28 08:08 - By

editor

Print, U.A.E., Public interest, Chafic Haddad, Dubai Lynx Silver Award, Francois Kanaan, Hunter Simms, Julia Rutherford, JWT, Natalia Abboud, Peter Moyse, Public Awareness, Ramsey Naja, Roland Zahra, Zeinoun Chamaa

Advertising Agency: JWT, Dubai
Chief Creative Officer: Ramsey Naja
Executive Creative Director: Chafic Haddad

Anti-smoking campaigns spreading across the region

Mon, 2007-06-04 07:50 - By

Zeid Nasser

Advertising Business, Tobacco, Anti-smoking, Public Awareness

By looking through the mediaME Creative Gallery, you may notice the number of anti-smoking campaigns appearing nowadays.

The most striking is the campaign above by Gulf Promoaction in Dubai on second-hand smoking.

Some are commissioned by corporate sponsor, like this excellent ad below by Impact & Echo BBDO for Al Ghanim enterprises: