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Harold Burson, a pioneer of modern Public Relations and the Founder Chairman of Burson-Marsteller, told delegates at the 20th Public Relations World Congress in Dubai that PR was no longer the "corporate step-child" it once was, and that the best years for the industry are yet to come.

The International Public Relations Association (IPRA) will be hosting the 20th Public Relations World Congress on February 29th – March 2nd, 2012 in Dubai. This is the first time that this event will be held in the Middle East, which marks the evolution of the region as a key player in the PR industry internationally, According to TradeArabia.