ITP, the Middle East’s business and consumer magazine publisher, announced today the set up of a new office in Bahrain to manage its regional operations and support stronger regional market growth and reach. The office will also support new magazines aimed at the Bahraini domestic market.

“ITP has a long heritage of working closely with advertisers and readers alike based in countries around the region, and we believe our enhanced presence in Bahrain will facilitate the smooth and effective expansion of those regional operations,” said Walid Akawi, CEO, ITP Publishing Group. “We are excited about this expansion and are aiming to work closely with our regional customers as we expand and enhance our solid regional base.”

ITP’s Bahraini office will support the company’s central customer services, logistics and management offices in Dubai and will aim to provide extended regional reach, particularly into the Kuwaiti, Saudi Arabian and Levantine markets.

“The region is seeing phenomenal growth in many industries and sectors, an expansion that is driving the need for more quality print and online media to reflect the informational needs of these markets,” said Marc Wildman, General Manager, ITP Bahrain. “Bahrain wasn’t a difficult decision as a regional base: we truly believe its location, excellent communications infrastructure and solid logistics capabilities are uniquely positioned to support our regional business model.”

At its early stage, the Bahraini office will focus on developing ITP’s Construction and Women’s Weekly groups of titles in both the Bahraini domestic and GCC regional markets, as it gears up to support all ITP publications.