The Role

Purpose

As the head of Media House Product Management, the role-holder is required to bring to market and drive the adoption of Media House TV, Mobile and Online products and relevant extensions across all screens. The initial product line includes the current IPTV product, content packages, companion apps and potential OTT applications. The role-holder has full responsibility for developing and managing the Media House product portfolio and revenue targets

Responsibilities

This role is an essential role within the Media House and has a determining impact on the direction the Media House adopts:

* The role-holder is responsible for setting the vision, strategies and guidelines for all Media House products and services and supporting Platforms heads in bringing new service propositions to market in a cost effective and timely manner

* The role-holder is with the Head of the Media House the figurehead of the unit

* The role-holder is responsible to own and manage a compelling and entirely new TV service as well as drive the introduction of mobile, online and potentially OTT products

* The role-holder is responsible for developing and growing Media House portfolio in Qatar and potentially new markets

* The role-holder is responsible for performing all of the above, on time and against budget.

Business Scope

Qtel Media House is a new business venture set up to develop and deliver compelling new entertainment & advertising propositions both in Qatar and internationally. The remit of Qtel Media House covers:

* All forms of entertainment extending across Television & Video, Gaming, Social Media, Music, and Infotainment;

* Across all forms of content delivery platform including IPTV, OTT, Online, Mobile phones & Tablet devices, TV sets and games consoles

* Across the Middle East, North Africa and Asia Pacific region…..both through partnership with Qtel Group operating companies (over 60 million customers in 17 countries) and through direct to market â€کover the top' propositions

Qtel Media House is also responsible for conceiving and developing new sources of advertising revenue for Qtel - across both electronic and physical channels (i.e. TV advertising and website / targeted mobile advertising as well as Yellow Pages advertising and the development of new sources of advertising revenue on the back of Qtel Group's prepaid recharge card, SMS messaging and physical infrastructure capabilities)

Mission

The ultimate mission of Qtel Media House is to position Qtel as the leading integrated media & content operator within the MENA region. The business is charged with generating incremental cumulative entertainment revenues of QR 1.5 billion (USD $400m) for Qtel Group in the next 5 years.

Business Development

Whilst Qtel Media House will initially be incubated within the Qtel, Qatar business, its intention is to launch multiple retail & wholesale entertainment offerings across multiple territories and to support the wider entertainment objectives of the wider Qtel Group business.آ آ At some point therefore, Qtel Media House will transition into Qtel Group or possibly, be spun off as an entirely separate, standalone business.

Marketing Planning

The role-holder has overallآ responsibility آ for developing a thorough understanding of Media House customers across all digital platforms and driving the development of roadmaps for products to be introduced by Platforms ;

* Gather market analysis data from platform heads and assist them in identifying market opportunities for Media House

* Monitor results of customer experience research regarding customer satisfactions with Media House products

* Drive customer segmentation and derive value propositions targeting identified segments

* Monitor the performance of Media House portfolio through thorough micro-segmentation analysis of customers (e.g. Detailed customer usage and behavior across products)

* Drive the product innovation process within the Media House

* Develop a product roadmap in collaboration with the Content and Technology and Devices teams including TV, Mobile and Online products

* Assist Platform heads in defining key usage trends and optimizing their portfolios

* Oversee the identification of content needs of platforms

* Develop Media House content strategy with platform heads and the support of content unit

 

 Product Development

The role-holder has overall آ responsibility for managing the development of new products, to ensure growth and competitiveness of Media House digital portfolio :

* Oversee the development of new concepts across Platforms including new business models, features, content packages and UIs

* Assess the attractiveness of new concepts from a financial and customer experience perspective, providing guidance andآ direction for improvements as necessary

* Oversee the development of marketing papers describing new products and concepts, their pricing, distribution channels, installation and support requirements as well as the customer experience promise

* Collaborate with Marketing and Communication to ensure product and package structures are easy to communicate to customers

* Collaborate with Marketing and Communication to develop the visual identity of new products and concepts, name products and packages, and formulate sales messages

* Monitor the process of bringing digital products to the market from concept development to implementation by Technology and Devices

* Collaborate with Advertising to identify their requirements from new product

* Monitor the pilots and soft launches of products and ensure commercial readiness for full launch

* Ensure that products are developed within the set budget and timeline

* Oversee the testing of new products and their acceptance by the Product teams

* Oversee the development of product specific documentation to be reviewed and adapted to the tone of voice of Media House by Marketing and Communication

* Work with Content, Technology and Devices, and Marketing and Communication teams to raise customer acceptance of the Media House products.

 

Product Lifecycle management

The role-holder has overall responsibility for promoting and improving the performance of products throughout their lifecycle, and ensuring the آ platform heads exceed revenue and subscription targets :

* Ensure platform heads monitor closely the performance of products and achieve their revenue and subscription targets

* Oversee bundling, pricing and promotion strategies

* Oversee the launch of targeted promotions based on micro-segmentation efforts and data-mining conducted on customer information available through digital media

* Implement the content strategy and continuously content available on the platform based on customer preferences and evolving viewing habits. Request the acquisition of content by the Content unit including but not limited to

 

* Linear channels

* VoD titles

* Applications

* Ensure Media House products deliver their customer experience promise and goals

* Monitor customer touch points' performance and ensure improvement initiatives developed by customer experience are implemented

* In case editorial content is to be developed for Online and Mobile platform, the development of this content will reside with the Platform head

 

Sales Planning and Monitoring

The role-holder is responsible for developing the sales strategy of respective TV, mobile and online products

* Work with platform heads on developing sales forecast by product and channel type

* Monitor and ensure the delivery of sales channels vis-أ -vis targets

* Ensures there are processes in place to آ feed requirements into those channels, provide retail training, agree sales targets with other units and channels

* Ensure sales targets are met across products and channels by providing all necessary information, training, guidance and product back up.

* Set and monitor sales targets across products and channels and work with Q-Tel sales and distribution team to define and implementآ motivating sales commission and incentives for both direct and indirect channels

 

New Business Development

* Oversee the Set up of new platform divisions currently unavailable in Media House: Mobile platform and in the medium term (1-2 years) Online platforms

* Oversee the development of a potential OTT proposition

* Develop the online and mobile strategies

 

Unit & People Management

The role-holder is responsible for recruiting, leading, developing, managing and coaching a team of approximately 7-12 people:

* Forecast and request resource needs, define roles & responsibilities, in a timely manner and set performance and delivery timelines for the team

* Collaborate with key internal (and external) partners to get input, â€کbuy-in' and alignment behind developed initiatives, prioritization and delivery dates

* Effectively manage the department and its budgets

 

Planning & Organizing

The role-holder is responsible for:

* Developing and planning the آ annual marketing plans

* Launching new products to time and quality measures and ensuring they meet the customer experience promise of Media House

* Setting and running team meetings to ensure that key deliverables are identified, communicated, project managed and delivered on time within the Go-to-Market Platforms

* Ensuring that all involved parties, both within and outside the team are informed of any deadlines they are responsible for and for ensuring that all delivery milestones are met on time

 

Team working, Coaching / Development & Leadership

* آ The role-holder is responsible for the goal / scorecard setting and performance evaluation of all employees within the Product Management unit

* The role-holder is further responsible for identifying areas of improvement both within individuals and within teams and for providing coaching and encouragement (including offers of training and education) where necessary

* The role-holder is required to proactively seek to solve any problems or disputes and keep working relationships on track

* The role-holder is required to participate in آ building آ the Media House culture of Qtel Media House acting as a role model for the brand on a daily basis both externally and internally

 

Communicating, negotiating & influencing

* The role-holder will serve as the driving force behind the Qtel Media value proposition and products

* Internally: The role holder is required to drive the development of the Media House product roadmap and obtain endorsement from the wider Qtel organization

* Externally: The role holder will be required to establish strong relationships with the wider Media industry, technology providers and telecom operators

 

Decision Making

The role-holder is charged with the authority to make all strategic, procurement, recruitment, budgeting and expenditure decisions relating to the Go-to-market unit within the Qtel Media House department on a day to basis and within the company delegated authority policies. Decisions which require further authorities or which may have wider impact will be made in conjunction with the Head of MH and potentially other senior management.

 

Requirements

Internal interfaces include

* Define product roadmap and strategy with the Media House Head and Strategy, Planning and Business Development * Develop content acquisition roadmap with content team

* Work with Strategy, Planning and Business Development on project management for the implementation of large scale projects

* Work with Marketing and Communication on the development of campaigns related to new and existing products

* Liaise with Customer Experience to ensure all processes deliver against the customer experience promise * Work with various sales channels to ensure that sales targets are being met

External interfaces include

* Establish contacts with TV content companies, vendors, application and games developers, agencies and dealers.

* A university degree in communication, media or engineering.

* More important is the additional expertise in new product development in a technology led environment

 

About the Company Qatar Telecom (Qtel) is the exclusive telecommunications provider in Qatar. Its principal activities include local and international fixed telephone, mobile, Internet, data and cable television services. Qtel is committed to growing its presence in the Middle East and internationally. In 2004, Qtel led a consortium and won the public tender for the second mobile license in Oman, and launched its Nawras subsidiary services in March 2005, capturing more than 500,000 new customers (over 31% of the Omani mobile market) in just over 20 months of operations. In November 2006 signed an agreement to acquire a strategic stake in NavLink, a leading provider of managed data services to businesses in the Middle East, with AT&T Inc. In January 2007, Qtel further extended its international presence through the acquisition of an approximate 25% equity stake in ST Telemedia’s Asia Mobile Holdings Pte. Ltd. (“AMH”). In March 2007 Qtel had sealed what was rightly described as the 'biggest ever telecommunications deal in the Arab world' when it acquired 51% of the share capital of Kuwait based National Mobile Telecommunications Company KSC - (Wataniya) from Kuwait Projects Company for a total cash consideration of $3.8 billion, in a deal that is expected to give Qtel an increasingly important and prominent role in the MENA region.

 

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The Role

As the head of Advertising House, the role holder is in charge of generating revenues, managing partnerships and ensuring leverage of advertising inventory within video and multimedia content:

* The role-holder is accountable to generate Advertisement revenues as per Media House business case, with achieving advertisement sales targets: Qtel will capture 43 m QAR annually by 2016, with personalized advertising as budget can be moved from outdoor and newspaper advertising to more effective measureable targeted advertising.
* The role-holder will have to set up the new advertising unit, recruit staff and build new capabilities.
* The role-holder is to collaborate with the Content unit to ensure advertising rights for the Media House are secured
* The role-holder is responsible for planning and implementing a strategy to shift traditional advertising to Qtel Multi screen and personalized advertising (Linear and On Demand TV, Smart TV / OTT and other multimedia)
* The role-holder developing the advertising product roadmap for Qtel
* The role-holder is responsible for performing all of the above, on time and against budget.

Business Scope
Qtel Media House is a new business venture set up to develop and deliver compelling new entertainment & advertising propositions both in Qatar and internationally. The remit of Qtel Media House covers:

* All forms of entertainment extending across Television & Video, Gaming, Social Media, Music, and Infotainment;
* Across all forms of content delivery platform including IPTV, OTT, Online, Mobile phones & Tablet devices, TV sets and games consoles
* Across the Middle East, North Africa and Asia Pacific region…..both through partnership with Qtel Group operating companies (over 60 million customers in 17 countries) and through direct to market â€کover the top' propositions

Qtel Media House is also responsible for conceiving and developing new sources of advertising revenue for Qtel - across both electronic and physical channels (i.e. TV advertising and website / targeted mobile advertising as well as Yellow Pages advertising and the development of new sources of advertising revenue on the back of Qtel Group's prepaid recharge card, SMS messaging and physical infrastructure capabilities)
آ Mission
The ultimate mission of Qtel Media House is to position Qtel as the leading integrated media & content operator within the MENA region. The business is charged with generating incremental cumulative entertainment revenues of QR 1.5 billion (USD $400m) for Qtel Group in the next 5 years.

Business Development
Whilst Qtel Media House will initially be incubated within the Qtel, Qatar business, its intention is to launch multiple retail & wholesale entertainment offerings across multiple territories and to support the wider entertainment objectives of the wider Qtel Group business.آ آ  At some point therefore, Qtel Media House will transition into Qtel Group or possibly, be spun off as an entirely separate, standalone business.Advertising Strategy
Overall responsibility آ for managing the development of آ the advertising strategy and roadmap for Media House products and platforms to include:

* Develop Media House advertising value proposition
* Develop Media House advertising strategy and plan (including advertising formats, channels, target advertisers and potential revenues)
* Align advertising plan with Media House products development roadmap
* Develop a list of target customers / accounts for Ad sales
* Ensure prompt responses to market and competitive behaviour and lead the development of new strategies and ideas
* Leverage customer analytics data to update advertising roadmap and product / pricing strategy
* Set and monitor the communication campaign directions for Media House Ad services
* Ensure implementation of campaigns with the support of Marketing and Communication unit

Partnership Management
Plays a key role in the development of آ key partnerships with content vendors and advertising agencies through individually and through/with others will:

* Establish partnerships in collaboration with the Content Unit with video and multimedia content vendors to secure Advertisement Rights for the Media House
* Establish relationships with advertising agencies / marketers to sell Media House advertising services
* Establish relationships with technology provider capable of servicing the advertising product offering of Media House

Product development
Overallآ  responsibility for managing the آ development of آ آ attractive advertising products and rate cards and to market Media House Advertising services effectively, this will include but not be limited to:

* Development of آ targeted advertising products for current / potential advertisers
* Acquisition, managementآ  and provision of آ Multi-Screen Advertisements as follows:

* IPTV Ad Insertion and Click Through:

* Linear TV
* Catch Up TV
* Network PVR ( recording)
* Video on Demand
* Over the Top
* TV based applications and games, including Smart TV and Social TV.

* Other Multi Media Advertising:

* SMS
* MMS
* Email
* Mobile Banner
* Web Banner
* Work with Marketing and Communication, Content, Platform, Technology and Devices teams to develop, and launch multi-screen advertising campaigns.
* Develop pricing strategies across Media House Multi Screen Advertisement assets
* Generate advertisement rate cards
* Develop ad sales marketing such as discount schemes, promotions, etc

Advertising planning, inventory management and sales
Leads the team آ responsible for managing and planning advertisers' Ad campaigns and driving ad sales.آ  This team will : آ آ

* Manage Advertisers accounts and ad planning campaign on Media House platforms
* Develop strong relationships with advertisers and MBUs
* Educate the market on the new target advertising capabilities on new platforms such as IPTV
* Undertake annual contract negotiation and renewals
* Manage and follow up on accounts
* Undertake Ad scheduling and order booking for advertisers
* Monitor and guarantee overall client satisfaction
* Support implementation of ad campaigns
* Ensure regulatory compliance of advertisement
* Monitor and manage bookings and monitor Ad inventory (inventory tracking and forecasting)
* Ensure availability and readiness of the Advertising platform (ad-insertion and EPG/VOD advertising) in partnership with Platform, and Technology and Devices units
* Ensure Ad serving requirements are met and partnership adequately managed

Research and Campaign analyticsآ
Ensures there are suitably robust process in place آ for undertaking campaign analytics and understanding customer behaviour; this would encompass but not be limited to:

* Ensuring آ high quality of campaign analytics are undertaken
* Ensuring آ the development within the team of data mining and analysis capabilities
* Conduct market research to measure campaign's ROI and communicate to customers
* Measure, monitor and resolve advertisement related customer experience issues
* Developing آ understanding of customer behavior through market research and campaign analytics

Costs & Profitability

* This role hasآ significant impact on the profitability of the unit since it would be tasked with developing revenue streams from advertisers with a target for revenue generation and profitability
* Meet targetآ annual revenues as forecasted by Qtel and as are relevant to this department

Problem Solving

* Work togetherآ internally and externally to resolve issues related to advertisement plansآ / campaigns
* On a dailyآ basis resolves problems within own area of expertise, more wider reaching problems will require cross functional or cross organisational working to resolve.

Planning & Organizing

* The role holderآ will have a need to plan and manage the work of the department to ensureآ آ that the work is carried out in line with the business plans.آ
* Planning andآ managing project deliverables - progress reports and identifying key deliverables.
* Takes both aآ long term and short term view for planning purposes.

Team working, Coaching/Development & Leadership
Represent Qtel media house in cross-functional teams to ensure execution towards deliverables.

* Efficientlyآ آ communicate with team members
* Coaches andآ آ develops own team to develop skills and knowledge
* Providesآ leadership within the unit and works across Qtel as part of the Senior Managementآ team.

Communicating, negotiating & influencing

* Serve as theآ internal and external evangelist for Qtel media house services and specifically for the advertisement business portfolio
* The role holderآ will be required to use strong influencing and negotiating skills in theirآ daily role at national, regional and international level in order to identify and secure sales for the new advertising platforms

Decision Making

Deal with theآ day-to-day management and welfare of own marketing plans, campaigns andآ collaterals.آ
Decisions whichآ are more complex or which require approvals would be made in conjunctionآ with the Head of Media House.
Requirements

Internal interfaces include

* Develop advertising strategy and roadmap by liaising with Platform heads on potential product developments
* Gather inputs from platform units for Ad product development
* Ensure Ad serving quality standards with the support of Technology
* Liaise with customer experience management to develop an understanding of customer satisfaction with Ad quality
* Work with technology and platform units to ensure availability and readiness of the advertising platform (ad-insertion and EPG/VOD advertising)
* Work with Qtel Legal for contract related manners

External interfaces include

Develops relations with Large companies, SMEs and local businesses requiring Advertising services
Work with 3rd party Ad provisioning providers

* Numbers ofآ Advertising Streams identified
* Advertising Strategy and Road map in place
* Achievement of Advertisingآ revenue targets
* Number ofآ advertiser accounts secured
* Number ofآ campaigns sold
* % of ad inventory sold
* Repeat Businessآ achieved
* Volume rebates
* Customer satisfaction index
About the Company

Qatar Telecom (Qtel) is the exclusive telecommunications provider in Qatar. Its principal activities include local and international fixed telephone, mobile, Internet, data and cable television services.

Qtel is committed to growing its presence in the Middle East and internationally. In 2004, Qtel led a consortium and won the public tender for the second mobile license in Oman, and launched its Nawras subsidiary services in March 2005, capturing more than 500,000 new customers (over 31% of the Omani mobile market) in just over 20 months of operations. In November 2006 signed an agreement to acquire a strategic stake in NavLink, a leading provider of managed data services to businesses in the Middle East, with AT&T Inc. In January 2007, Qtel further extended its international presence through the acquisition of an approximate 25% equity stake in ST Telemedia’s Asia Mobile Holdings Pte. Ltd. (“AMH”).

In March 2007 Qtel had sealed what was rightly described as the 'biggest ever telecommunications deal in the Arab world' when it acquired 51% of the share capital of Kuwait based National Mobile Telecommunications Company KSC - (Wataniya) from Kuwait Projects Company for a total cash consideration of $3.8 billion, in a deal that is expected to give Qtel an increasingly important and prominent role in the MENA region.

 

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As the head Media House Marketing & Communications, the role-holder is required to develop, build, launch the brand of the Media House as a major entertainment brand in Qatar, Qtel markets, and beyond in line with overall brand guidelines. Manage all branding and communication initiatives for the Qtel Media House. The role-holder has full responsibility for managing the Communication budget of the Qtel Media House. The business impact of this role is extremely high:

* The role-holder is responsible for creating a new Marketing and Communication unit for Qtel which encompasses the recruitment and development of approximately 5-7 new employees, and the development of an enhanced (and possibly entirely new) brand and marketing identity
* The role-holder is responsible for bringing Qtel's Fibre to the Home (FTTH) and wider mobile multimedia strategy â€کto life' by marketing innovative new entertainment services and content to Mozaic subscribers
* The role-holder is responsible for developing and implementing communication and PR campaigns that will enable the Media House to increase awareness in the market and confirm its positioning as a major entertainment player
* The role-holder is responsible for performing all of the above, on time and against budget.
The role-holder as overall responsibility for establishing Qtel Media House's brand as a popular entertainment brand across all target segments in Qatar. Scope includes:

* Define new Media House brand and brand architecture as well as the relationship with the Qtel brand
* Oversee the development of all the elements of the brand (e.g. attributes, name, trademark, visuals, collaterals, tone of voice)
* Define how the brand interacts with and talks to its customers and society at large
* Manage and monitor Media House Brand image across all products and platforms
* Ensure adherence of all communications to brand guidelines
* Oversee the design and implementation of internal and external brand communication campaigns and events
* Manage the process which will gather customer feedback about the brand through primary research and direct interaction with customers through physical and virtual channels
* Input on the development of the customer experience vision / guidelines based on the brand guidelines
* Develop and institute strong culture and values within Media House in line with its brand and act as a role model â€کbrand ambassador' at all times.

آ Brand Application to Products
The role-holder has overallآ  responsibility آ for defining the visual application to of the brand on all products, UI, packaging, collaterals to include:

* Final approval of all packages structures with Platform heads to validate they are easy to communicate and on brand
* Ensure the brand is cascaded آ to products, services and content packages
* Drive the naming/branding of individual products and services
* Drive the design of CPEs in collaboration with Platform teams
* Work with Platform units on the design and look and feel of Media House products' Users interfaces (including elements such as avatars) in line with the Media House brand guidelines in collaboration with Platform heads
* Oversee the development of product packaging and all collaterals
* Review the content of all collaterals, user guides, brochures and ensure alignment with the tone of voice of the Media House brand
* Review all training material, scripts and ensure the tone of voice is in-line with the Media House brand
* Ensure all product related activities are conducted in close collaboration with Platform teams

آ Brand Channels Design:
The role-holder is responsible for overseeing the design and implementation of recognizable environments and landmarks easily identifiable with the brand. The activities include the following:

* Oversee the concept design and implementation of stands in retail stores, malls and other public spaces identifiable to the brand and providing customers with an enjoyable product experience
* Approve overall design and implementation of آ road show stands for Media House product promotions
* Oversee the design of uniforms and outfits for customer facing staff (e.g. installation teams, customer service representatives)
* Lead the design development and management the Media House brand portal - oversee the development of content and effective promotion of the content and product. If the portal is extended to offer a product or service to customers (e.g. online video, news) the publishing and customer experience would be transferred to the Online Platform. In this case, the marketing and communication department will retain ownership of the product information pages and the management of the brand use on the portal

آ Communication Planning
آ The role-holder is responsible for overseeing the development of the annual Media House communication plan including both the promotion of the brand and products by:

* Overseeing the آ development of key marketing and communication processes (e.g., marketing plan development, advertising communication, branding communications)
* Ensure that regular آ market research is undertaken آ to understand and measure the media consumption of Media House target segments, including:آ

* Clients' behavior on media channels (e.g. TV viewership, magazine readerships, etc) to design targeted marketing campaigns
* Reach of communication campaigns

* Develop a detailed marketing and communication plan for the Media House brand and current and upcoming products (e.g. Advertising budget, Media Plan, collateral requirements)
* Develop a آ PR plan for brand and identify events Media House will participate in during the course of the year
* Set the yearly communication budget requirements based on the communication and PR plan
* Ensure implementation of the communication plan initiatives within the timeline and budget requirements
* Ensure that communication plans are adapted as necessary during the year آ based on changes in product plans and/or market dynamics

آ Product Marketing
The role-holder has overall responsibility آ for developing and implementing promotion campaigns, that will enable the Media House to meet and exceed its customer and revenue targets:

* Ensure there is a continuously high level of promotional activities for Media House products

* Effective promotional campaign concept addressing target segments with different ethnic background
* Promotional messages for segments integrated with Qtel Ghazal program
* Efficient communication channel mix orchestrated over 3 year time frame

* Oversee the Design and Launch of several TV Content campaigns

* Linear TV Packages, including all Mozaic as well as Satellite TV packages
* VOD ( Transactional and Subscription) packages
* Catch-up TV content
* Recording of content on Set Top Box at Customer premises as well as in the Qtel Network

* Put in place monitoring mechanisms to monitor the reach of Advertising campaigns to ensure they reach their target audiences, analyzing theآ  outcomes and utilize the data to revise plans.
* Oversee the Development of آ and implementation of آ Marketing campaigns for Media House advertising services
* Drive the development and implementation of customer care, loyalty, retention policies, etc.
* Oversee the management of آ promotional day to day activities effectively

آ Public Relations
آ The role-holder is responsible for ensuring the Media House brand is visible in the industry

* Oversee the management of all internal and external campaigns to promote the Media House Brand
* Drive the development and implementation of creative brand promotion campaigns in the market Media House serves
* Design and launch promotional campaigns creating a hype around the new media value propositions of Qtel in the market
* Drive the sponsorships of entertainment oriented events in the local markets the Media House brand serves
* Manage all social media pages of the Media House and strengthen direct communication with customers
* Oversee internal communication campaigns to raise the awareness of Qtel staff about the Media House, its activities and the role Qtel is playing in the media space
* Develop plan in collaboration with Qtel communication teams to sponsor regional and international media events to establish Qtel as a major media player

آ Promos and Graphics:
In the eventuality the activities of the Media House justify it, the role holder will be responsible for developing in-house capabilities to develop attractive and creative promos and graphics to promote products, services and content. These capabilities would be leveraged by the Content, Advertising and Platform teams

* Oversee the development of creative promos and trailers for Media House Content
* Oversee the development of attractive and creative graphics
* Develop visual communications for Media House print and digital communication material (flyers, posters, web, etc.)

آ Unit & People Management
The role-holder is responsible for recruiting, leading, managing, developing آ and coaching a team of approximately 4-7 people:

* Forecast and request resource needs, define roles & responsibilities, in a timely manner and set performance and delivery timelines for the team
* Build and establish a distinct â€کMedia House' culture and mind-set that enables employees to â€کlive' and breath the â€کentertainment' values of the new business and project them out into the market-place
* Develop, monitor, manage and maintain SLA's between the Media House business and the various partner agencies that will help the Marketing and Communication unit develop, manage and launch all marketing initiatives and campaigns
* Collaborate with key internal (and external) business partners to get input, â€کbuy-in' and alignment behind strategies, prioritization and delivery dates

آ Planning & Organizing
The role-holder is responsible for short and medium terms strategies and plans :

* Develop Annual Communication Plans
* Launch Brand / Product / Content / Promotion campaigns on time and to budget
* Setting and running team meetings to ensure that key deliverables are identified, communicated, project managed and delivered on time within the Marketing and Communication unit
* Ensuring that all involved parties, both within and outside the Marketing team are informed of any deadlines they are responsible for and for ensuring that all delivery milestones are met on time
* Providing progress reports and otherwise escalating issues to Media House management for approval and / or resolution

آ Team working, Coaching / Development & Leadership

* The role-holder is responsible for the goal / scorecard setting and performance evaluation of all employees within the Marketing and Communication unit
* The role-holder is further responsible for identifying areas of improvement both within individuals and within teams within Marketing and Communication and for providing coaching and encouragement (including offers of training and education) where necessary

Communicating, negotiating & influencingآ آ

* The role-holder will serve as the principal evangelist for Qtel Media House brand both within, and outside the organization
* Internally: The role holder is required to build a strong brand culture, as well as, build a strong relationship and partnership with other Qtel Marketing and Communication departments (Group Communication and Marketing Communication unit within Consumer Department)
* Externally: The role holder will be required to lead discussions and negotiations with advertising agencies, media agencies, event agencies, production houses (print, digital and Audio Visual), vendors, application and games developers, and with distribution / retail organizations.

Decision Making

* The role-holder is charged with the authority to make all strategic, procurement, recruitment, budgeting and expenditure decisions relating to the Marketing and Communication Unit within the Qtel Media House department on a day to day basis and in alignment with the company delegated authority structures.
* Decisions outside of that scope will include the Head MH and may include others within the wider senior management teams
Requirements

Internal interfaces include:

* Liaise with Platform teams on the development of marketing campaign and provide inputs on new products and packages
* Work with Advertising on the development of marketing campaigns for Media House advertising services
* Work with Customer Experience to review all scripts and trainings and ensure all communication is aligned with the tone of voice of the brand
* Work with Media House head and Level 1 heads to install a strong company culture and value

آ External interfaces include:

* Build strong relations with advertising, PR and design agencies
Internal interfaces include:

* Liaise with Platform teams on the development of marketing campaign and provide inputs on new products and packages
* Work with Advertising on the development of marketing campaigns for Media House advertising services
* Work with Customer Experience to review all scripts and trainings and ensure all communication is aligned with the tone of voice of the brand
* Work with Media House head and Level 1 heads to install a strong company culture and value

آ External interfaces include:

* Build strong relations with advertising, PR and design agencies
About the Company

Qatar Telecom (Qtel) is the exclusive telecommunications provider in Qatar. Its principal activities include local and international fixed telephone, mobile, Internet, data and cable television services.

Qtel is committed to growing its presence in the Middle East and internationally. In 2004, Qtel led a consortium and won the public tender for the second mobile license in Oman, and launched its Nawras subsidiary services in March 2005, capturing more than 500,000 new customers (over 31% of the Omani mobile market) in just over 20 months of operations. In November 2006 signed an agreement to acquire a strategic stake in NavLink, a leading provider of managed data services to businesses in the Middle East, with AT&T Inc. In January 2007, Qtel further extended its international presence through the acquisition of an approximate 25% equity stake in ST Telemedia’s Asia Mobile Holdings Pte. Ltd. (“AMH”).

In March 2007 Qtel had sealed what was rightly described as the 'biggest ever telecommunications deal in the Arab world' when it acquired 51% of the share capital of Kuwait based National Mobile Telecommunications Company KSC - (Wataniya) from Kuwait Projects Company for a total cash consideration of $3.8 billion, in a deal that is expected to give Qtel an increasingly important and prominent role in the MENA region.

 

Apply Here